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Life, 1906-05-17 · page 3 of 28

Life — May 17, 1906 — page 3: what you’re looking at

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Life — May 17, 1906 — page 3: Life, 1906-05-17

What you’re looking at

This page is primarily **advertising for Makaroff Russian Cigarettes**, not political satire. The left column contains humorous short pieces ("A Fable for Poets," "Long-Distance Jane," "The Corporal's Argument," "More Characteristic") typical of Life magazine's comedy section. The main advertisement features a man in profile smoking a cigarette, promoting Russian cigars as a luxury item. The text argues that Russians have "quality" and "experience" with tobacco, and that Americans should recognize this superiority. The ad emphasizes the cigarettes are "real," "pure," and superior to American brands. This reflects early 20th-century attitudes valuing European (particularly Russian) products as inherently more refined than American alternatives—a common advertising strategy of the era targeting affluent consumers seeking status through imported goods.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A Fable for Poets SIGN over the door of the editor of a popular magazine reads: POETS TAKE NOTICE Chatterton. Raleigh, Mar: Fickell, ‘Tannahull and Boston Transcript. Long-Distance Jane N OLD farmer was skeptical as to whether peopie who were miles apart could really cach other over a telephone wire One day his wife went to maki tant friend who had a telephone in her hous : the afternoon the farmer visited a near nbor who also boasted a house telephone and who persuaded the farmer to call up his wife as a | wing instructions he put the receiver to his ear, and, after the usual preliminaries, he then a flash of lightning caused by the the summer day struck the wire, and he g to the floor. The neighbor was rined that the old man should meet with such fenton his first trial of a telephone, and assured him that such a thing would not happen But the farmer was of the possibilities of communication, nd would not try again. He rose to and shaking his he i s wonderful; Home Journal. that was Jane, all right. The Corporal’s Argument UCH reasoning,” s military argument, soning of old Corporal Sandhurst. . D. Grant in reminds me of the y drilling a v of raw recruits is it,’ he said to a bright looking chap, : blade of your sabre is curved instead of curved,’ the recruit answered, r to give more force to the blow.” aid the corporal. ‘The blade iscurved soas tofit thescabbard. Ifitwasstraight w would you get it into the curved scabbard, i ”"—Chicago Chronicle. Boston Transcript in a recent editorial says: tains are worth a thousand hospitals and a rude Atherton in “The Aristocrats” gives some of the tiful descriptions of the scenery in the Adirondack ains that have ever been written. In ber book you get se of the ideal camp life in that glorious region: fhe Adirondack Mountains and How to * which is No. 20 of the New York Central Lines’ ©-Track Series.” containing a fine map of the Adirondack tains and adjacent territory, with useful information in to hotels, camps, lakes, rivers, ete, send a twocent to George H. Daniels, Manager General Advertising Central Station, New York. Department, Room 4s, Grand More Characteristic | 1AT millionaire baby up in Fifth Avenue | CZAR SIZE can make its first articulate sounds.” “Goo-goo, I suppose ? “No, dough, dough!”—Cleveland Plain Dealer. | CIGARET and sold Ii Americans are rapidly finding out what Euro- peans have known for a long time—that a Russian Cigaret of high quality is the only one in the world worth the attention of a connoisseur. Americans are naturally the most discriminating | people in the world, once Mey are given a chance to discriminate. We Americans have been “ex: ploited” on cigarets just as we have on other things. The cigaret business in America never has been in the hands of connoisseurs, but in the hands of financiers. Lam offering you now the jirst opportunity you have ever had to obtain Russian Cigarets, direct, at first hands, in perfect condition, and without any trouble or delay. These cigarets are made of real tobacco, pure, n and sweet, and nothing else. They are mild and smooth, and are a revelation in the richness of their tobacco jlavor. They will leave in your office or apartments no trace of the odor usually associated with cigarets. ‘These cigarets are rolled carefully and perfectly by hand, and encased in the thinnest cigaret paper in the world. Th re fastened by crimping— no paste is used. Every cigaret is separately examined before shipment, and they reach you fresh and perfectly matured. We furnish to our regular customers at no additional cost special individual cigarets decorated with artistic and original two-letter monogram designs in gold. ‘They come straight from me to you by mail, postage paid, and at factory prices. Packed in | cedar, one hundred to the box. Ag Draw acircle Thee alice $2.50, $4.00, $6.00 per 100 A New York man, who recently “Ordinarily stale cigaret smoke is to me, and when I remember that neither your office nor your home had a trace of thi you smoke freely in both places, I am inclined to think this point of itself sufficient to make your goods the first choice of all particular people.’ There is no prejudice against European country. ‘There is no reason for prejudice there, because the cigarets are right. They are made ¢ unto rare wines, by men with traditions of quality to live up to—men with gencrations of experience back of them. found the price indicating your selection Above blends also made in ladies size. Prices on application LUXU ited me, writes offei sive although rets in any RUSSIAN CIGARETS I will gladly send you full information about these cigarets, but talk is deaf and dumb as com- pared with actually smoking them, and “smoke” is, after all, the final test. My first purpose is to give you a perject smoke, and it pleases me to set aside money considerations, until I have done this. I GUARANTEE that my cigarets will please you. Send me your order for a trial hundred of the size and value you prefer. Try the cigarets—smoke the full hundred if you wish. If you don’t like them, say so, and your money will be instantly retuned. As to the cigarets, I will take my chances on your giving them to some one who will like them, and who will order more. I knew that American connoisscurs would be quick to follow Europeans in recognizing the absolute superiority in smoking quality of Russian Cigarets. My March sales were twice those of February, and the sales again doubled in April, and not a single purchaser would take his money back. - You cannot get these cigarets clsewhere. In buying them from me direct, you are assured of the same courteous treatment as. thoug trade alone meant the whole thing to me. If you wish to enjoy cigarets at their best, with- out injury to your health, to your own sense of refinement, or to that of your friends, something ought to be done about this at once. Tear out the coupon now, and get acquainted with me, and with real cigaret luxury. h your THE MAKAROFF COMPANY OF AMERICA (G. NELSON DOUGLAS) 95 MILK STREET, BOSTON, MASS. Suite No. 84 Find enclosed remittance for $ in favor of G. Nelson Douglas for which please send me, prepaid, hundred cigarettes of ‘size and value indicated hereon. Name P.O. comicbooks.com