Life, 1906-05-17 · page 28 of 28
Life — May 17, 1906 — page 28: what you’re looking at
What you’re looking at
This is a **Kodak camera advertisement**, not political satire. The illustration depicts an elderly couple—the man standing with a camera, the woman seated with flowers—suggesting domestic photography for ordinary people. The ad's message targets middle-class families: photography isn't just for professionals or travelers. Kodak's "System" promises simple operation ("without a dark-room") and affordable prices ($1–$108), making picture-taking accessible to everyone. The tagline "And in the Sunset Days" romanticizes capturing life's moments in old age. The phrase "Pictures are everywhere" reflects early-20th-century enthusiasm for amateur photography as a democratizing technology. Kodak positioned itself as enabling ordinary households to document their own lives—a revolutionary marketing concept at the time.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
And in the Sunset Days—KODAK. KODAK Anybody can make them and everybody enjoys them. And the travel There is a wealth of photographic Pictures are everywhere. pictures are by no means the only ones that are worth while. subjects in and about every home. Daylight all the way by the Kodak System. Kodaks, $5.00 to $108.00. Loading, unloading, devctoping, printing—ail without a dark-room. Brownies, $1.00 to $12.00. EASTMAN KODAK CO. ROCHESTER, N. Y., The Kodak city. Catalogue at the dealers or by mail. comicbooks.com