Life, 1906-05-17 · page 27 of 28
Life — May 17, 1906 — page 27: what you’re looking at
What you’re looking at
This page is primarily a **cigarette advertisement**, not political satire. It features an illustration of two well-dressed figures in an elegant setting (a grand estate visible in the background) to market Murad cigarettes to affluent consumers. The advertisement's strategy targets class aspirations: it argues that "superior merit" earns approval from those "accustomed to the luxuries of life," implying that smoking Murad cigarettes signals membership in this exclusive, refined class. The copy emphasizes Turkish tobacco quality and describes the product as "full-flavored, rich and exquisitely mild." The price—10 for 15 cents—and manufacturer address (S. Anargyros, 111 Fifth Ave., N.Y.) suggest this is early 20th-century marketing designed to appeal to wealthy, status-conscious smokers by associating the product with gentility and exclusivity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ATA A TT ) es s UPERIOR merit atone can win the appreciation of those accus- tomed to the luxuries of life. Their approval is not given lightly—their cniterions of excellence are the highest. The unstinted approbation accorded MURAD CIGARETTES by the smokers of this class clearly emphasizes the superiority of Murad quality. Made from the most care- fully selected and expertly blended leaves of the rarest Turkish tobacco, the Murad is precisely what a per- fect cigarette should be—full-flavored, rich and exquisitely mild. 10 for 15 cents Mon ene ATION U TINT UAC ULL TLL LL =I S. ANARGYROS, Manufacturer, 111 Fifth Ave., N. Y. = = = ne oa New York City SAMMUT aR me NAN Press of Reveieiy Brothers, Mew Fork comicbooks.com