Life, 1906-02-01 · page 38 of 48
Life — February 1, 1906 — page 38: what you’re looking at
What you’re looking at
This page consists entirely of **patent medicine and alcohol advertisements** — common in early 20th-century American magazines. There is no political cartoon or satire here. The ads promote: 1. **Malt-Nutrine** (Anheuser-Busch) — marketed to physicians as a medicinal "food-drink" for convalescence and building strength, with a doctor endorsing it 2. **Evans' Ale** — claimed to be sediment-free 3. **Horlick's Malted Milk** — positioned as nutritious food for children and families 4. **Cascade Pure Whisky** — presented as a quality grain spirit These reflect the era when alcohol and patent medicines were legally sold with health claims (before FDA regulation). The doctor imagery and scientific language ("tissue builder," "mineral phosphates") gave these products medical credibility they likely didn't possess. Modern readers would recognize this as misleading health advertising that would be illegal today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Brilliant and Clear to the last drop. Turn the bottle upside down, te of Or lay it on its side; “ Malt-Nutrine insures rapid f Shake it up convalescence jrom illness 1 <= y Or shake it down, which has weakened the sys- It stays tem and lowered the vitality.” The same inside. ans’ Ale Js the first and only Ale fre from dregs and sediment, Prescribe Malt-Nutrine in all where a rapid increase in muscular or nerve force is de- sired, As a ti builder nothing can equal the Food-Drink ANHEUSER-BUScHrg MNaltNutiine TRADE MARK, The school boy with his elements of Barley Malt in the most i shining morning face. : . — For Shakespeare’s Seven Ag # n ; ; J a is a complete, pure food, which builds up and slid foods ve been refused, * Sold by all Druggists and Grocers, the brain, bones and muscles, and pro- it x , . 5 | |] motes healthy growth of the entire sys- Prepared bv Anheuser-Busch Brewing Ass'n, St. Louis, U.S.A. tem. Allof Nature's mineral phosphates Their are retained. Helpful in meeting the maaltes | strains put upon the growing child of ue school age. Also as a table drink, far M utrine in effecting a quick and sure recovery Malt-Nutrine is retained by the most delicate stomach, after all oth Superior to tea, coffee and cocoa for the whole family. Pure milk and the extracts of selected malted grains. A delicious food-drink is ready in a moment by simply stirring the powder in water. In Lunch Tablet form also, a healthful confection for children, recommended by physicians. Excellent as a lunch at recess, A sample, vest pocket lunch case, also booklet, giving valuable recipes, sent if ted. At all druggists. ASK FOR HORLICK'S; oth from Sunny Tennessee. tre sentation By careful methods of distillation, purification, aging and bottling, Cascade Homey eimanes ME Ca Whisky preserves all that is desirable in the grain mash whisky, copper distilled and aged by time alone. | Canada. 7 AT AL Gamsrictase MOTELS, GEO. 4, DICKEL & CO..Distillers, Nashville, Tenn. ] A strictly hand made sour \ Racine, Wis. U.S. A. | Montreal,