Life, 1906-01-04 · page 3 of 48
Life — January 4, 1906 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It promotes the Rambler Model 15 automobile, priced at $2,500, manufactured by Thos. B. Jeffery & Company in Kenosha, Wisconsin. The ad emphasizes the car's "power and steady service" with a four-cylinder vertical motor producing 35-40 horsepower. The marketing copy highlights engineering refinement and "serviceability"—practical appeals to early-1900s buyers concerned with reliability. The decorative Art Nouveau border and large ornamental typography are typical of 1906 automotive advertising design. This represents one of seven Rambler models available that year, positioned as an "ideal car" for quality-conscious purchasers during the early automobile market's competitive expansion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ior Car Co, nica Mot Utica, N.Y. Ut g 2 $ < 4 3 — > a a 3 & 8 3 < a 3 , Tex. Hawkins Auto and Gas Engine Co. A Car of Power and Steady Service Equipped with a four cylinder, vertical motor, 35-40 H. P., providing one full horse-power to every seventy-five pounds of dead weight with car fully equipped. The entire power plant and controlling mechanism refined and simplified to the Rambler standard of serviceability. Elegance of design and appointments mark this the ideal car for which you have been waiting. It is but one of seven models for 1906. Our catalog, giving full dggails,, mailed upon request. Main Office and Factory, Kenosha, Wis., U. S. A. + Branches: Chicago, 302-304 Wabash Ave. Boston, 145 Columbus Ave. Milwaukee, 457-459 Broadway. Philadelphia, 242 N. Broad Street. San Francisco, 125-131 Golden Gate Ave. New York Agency, 134 W. 38th St. Thos. B. Jeffery & Company comicbooks.com