Life, 1905-12-09 · page 21 of 26
Life — December 9, 1905 — page 21: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content is a liquor advertisement for a "Cellarette"—a wooden cabinet containing twelve bottles of imported wines and spirits, priced at $15, marketed as an ideal holiday gift for homes, clubs, and bachelor residences. The small cartoon at upper left depicts **Captain Pegleg**, a ship captain who has lost his port and searches anxiously for a landing place on the coast—a whimsical illustration unrelated to the main advertisements. The page includes secondary ads for **Sanderson's Mountain Dew Scotch whisky** and **Old Crow Rye whiskey**, plus notices for J. Andre's beauty treatments and Tom Masson's new book. **Context note**: This appears to be from the Prohibition era or immediately before/after it, when such liquor advertisements were still legal and common in mainstream magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
There’s nothing that will add more to the pleasures of the Holiday Season or make a more acceptable gift than the CELLARETTE Cellarette contains 12 full-sized bottles of wines and liquors especially bottled for and im- ported by us, as listed below. Just the thing in the home, at the club, in the bachelor’s den. AS CAPT. PEGLEG, WITH HIS VESSEL, WAS FASSED BY THE VLEET, ME WAS SEEN SAILING HELPLESSLY ALONG THR BANKS, | IF 18 THOUGHT THAT ME LOST MIS PORT, AND IS OW LOOKING ANXIOUSLY POR A LANDING-PLACE ON THE COAST. Finished in Oak, Ma- hogany € Mission style, with lock & key. 2 BOTTLES SCOTCH WHISKEY 1 BOTTLE CLARET i Strathmill Gold Top, The King’s Whiskey. Chateau Loudenne, * Grand Vin,” A Sanderson Dewball made with From W. & A. Gilbey's Distillery.” Absolutely W. & A. Gilbey. Pure, Highly recommended, 1 BOTTLE SAUTERNE 2 BOTTLES RYE WHISKEY St. Croix “Old in Botte. * Private Stock.” 17 . & A, Gilbey’s Bottling. “The Finest W hiskey. Selected Stock, 1 BOTTLE BUR CREe 1 BOTTLE “PLYMOUTH GIN” Pommard, Old in Bottle, Bottled by W. & A. Gilbey." W. & A. Gilbey’s Bottling. The Finest Gin Imported. 1 BOTTLE INVALID PORT 1 BOTTLE COGNZC BRANDY ‘A Fine Vintage Wine. “An Old and Delicious Trand: Bottled by W, & A. Gilbey. Bottled by Boutelleau Fils, Cognac. | 4 BOTTLE SHERRY 1 BOTTLE “LIQUEUR” Three Years Old, Pale and Dry. Cherry Whiskey. The Most Perfect Liqueur. Bottled by W. & A. Gilbey. | SANDERSON'S “ Mountain Dew” Scotch. @ A Highland Malt Whisky. Pure. Healthful. N. B.—Selection offzoods at same prices, may be varied to suit taste, if desired, Above Cellarette delivered by freight, all charges prepaid, to any railroad station in the United States, on receipt of the price, $15.00. Remit by draft on New York, post- office, express order, or registered mail made payable to us. Address Mail-Order Department, 135-139 West 42d Street, New York. Cellarette on sale at all our stores. Mellow. Old. STORES IN NEW YORK: Fifth Avenue, corner 42d St. Chambers St., West B'way & Warren St. | 1020 St. & Broadway | 76th St. & Columbus Ave. 57th Street & Sixth Avenue 135-139 West 42d St. | 125th St. & Seventh Ave. BROOKLYN STORES: 446-448 Fulton St. and 1215-1919 Fulton Street BRANCHES: Baltlmore, Md.. Newport, R. |.. Montclair, N.J.. Morristown, N.J.. Long Branch, N. J., Asbury Park, N. J., Yonkers, N. Y., Flushing, N. Y., Mt. Vernon,N, Y., Greenwich, Conn., Bridgeport, Coan., Stamford, Conn. Smooth. Don't take our word—try it at your club. A CORNER IN WOMEN “Tt made me forget my troubles.” - That's what Chauncey Depew may say of TOM MASSON’S New Book Moffat, Yard & Co., 289 Fourth Ave., N.Y. OLD CROW RYE srt WHISKEY | socecorrens, newvork. comicbooks.com i: 1 ANDRE ea Facil Manage NEWYORK = Perse