Life, 1905-10-19 · page 23 of 30
Life — October 19, 1905 — page 23: what you’re looking at
What you’re looking at
This page contains **two advertisements, not political cartoons**. The top ad promotes **Caswell Club Cigars**, emphasizing their premium status for "intelligent judges among gentlemen" with cultivated taste. It highlights that Cuban tobacco is processed in Cuba but rolled in America—positioning the product as both authentically imported and domestically manufactured, an appeal to early 20th-century consumers valuing both quality and American labor. The bottom ad showcases **Leadam Shoe Trees**, devices inserted into shoes to maintain shape and prevent wrinkles. The illustration shows the mechanical tool with adjustable leverage, pitched as superior to rival "hinge lasts." Both ads target affluent male consumers through appeals to sophistication and product superiority. There is no satire, political commentary, or caricature present—this is a straightforward advertising page from *Life* magazine's commercial section.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CASWELL CLUB CIGARS APPEAL TO THE CULTIVATED TASTE OF INTELLIGENT JUDGES AMONG GENTLEMEN WHO HAVE THE LEISURE AND THE DISPOSITION TO DISCRIMINATE AND SELECT. CASWELL CLUB CIGARS ARE MADE OF THE BEST TYPES OF TOBACCO GROWN IN CUBA. THIS LEAF TOBACCO IS STRIPPED, CURED, RIPENED AND BLENDED IN CUBA BY THE CUBAN LAND AND LEAF CO. THE CIGARS ARE ONLY ROLLED AND ol SHAPED HERE-JUST AS THE FINEST SHERRY IS IMPORTED IN CASKS FROM SPAIN ieve Td AND BOTTLED IN THIS COUNTRY. a CASWELL CLUB CIGARS ARE MILD AND AT THE SAME TIME HAVE CHARACTER, FINE AROMA, FINE FLAVOR AND ARE NOT EXPENSIVE. ACKER, MERRALL & CONDIT COMPANY, New York CHARLES B. PERKINS & COMPANY, Boston J.S. HILL & CO., Cincinnati SPRAGUE, WARNER & COMPANY, Chicago WALDING, KINNAN & MARVIN CO., Toledo LOUISIANA TOBACCO CO., New Orleans M. BLASKOWER CO., San Francisco. Without Leadam Trecs—shoes “‘toe-up"-~awkward wrinkles form and wet leathers dry out hard and unsightly. They're helpful to perspiring feet, too. Leadam’s Shoe Trees keep your footwear full, shapely and smooth under all conditions. With the adjustable leverage the tree locks itself into position’ in the shoe. Hinge lasts are cumbersome and bad substitutes. Lionel F. Leadam, 229 Central Ave., Newark, N. J. Sold in New York at J. & J. Slater, Frank Cammeyer, Stern Viros.,” Rogers ‘Peet & oy A.” Alexander, . Rosenthol & Son, AND FORCE... . R : $10? PER PAIR Fade Cor Ratiae ed Rich & Sons. In Balto, : N. Hess's Sons, Inc. comicbooks.com