Life, 1905-07-20 · page 22 of 28
Life — July 20, 1905 — page 22: what you’re looking at
What you’re looking at
This page is primarily **advertising content** from an early 20th-century *Life* magazine, with the main feature being a satirical product advertisement for "President Suspenders." The central cartoon mocks the absurdity of marketing suspenders by claiming they provide "Security without Contact," "Comfort without Security," and "both Comfort and Security"—an obvious logical impossibility. The advertisement then humorously acknowledges this contradiction: a belt tight enough to hold up trousers can't be comfortable, while a comfortable belt won't hold up trousers properly. The "President" branding appears designed to lend authority and prestige to the product. The detailed technical explanation satirizes how manufacturers use pseudo-scientific language to sell ordinary products as revolutionary solutions to non-problems. The page also contains miscellaneous humor columns and advertisements for other products (garters, portable houses, the Keeley Cure for substance abuse), typical of *Life's* mixed editorial-advertising format from this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
=z OUR FOOLISH. proprietor.” the safe."—Th Wi young Shige favorite? “He can eat anything t c kedish and act as if he enj f the st ROSS'S ROYAL (ONTEMPORARIE BELFAST G) nt quiet {the P: Drink INGER ALI little i get wel joesn't speak t HOTEL VENDOME, BOSTON The ideal hotel of America for permanent and transien guests. Youse Kallow’s time see ceupied just now Have you noticed that b makes an arrest for exceedi looks to see if there is a Jones Spe A Putxcetox (Mo. t his sweeth fler a quarrel rec turn im all the letters and him during the » He, sent her a half dozen boxes with them a note explaining tha carried that much away on his coat collar. —N, Tribune, Timit, he al on the ently. She had re gifts received cop ways eon from | LIFE The principle of the dif romthat utterly feren' ther ja thar dif forence lies its advan. tages. It has a mech: anism tha on ball ns easily stocking nl ut bin If you and wit! the leg, sist the first pair you sub- dealer | send 25 cents—n preferred we will mail them ¢ and you direct. | Box 353, Shirley, Mass. Regiitered Trade Mark THEC. A, EDGARTON MFG.CO. for solid comfort. of one picce, silk web. cannot rust. PIONEER sUst President rae Ay _ both fy Comfort Security do not give place to a belt in summer as do ordinary suspenders, because hobelt can'te more cool ar more romforiable than Prerident Suapenders, hor isa eit ao arcare, Ifa bert in tight enoogh to hokd up the krousers half aswell as Trendent. Suependers it In too turht to be comfortable. TEit is loose enough to be as comfortanle aa President Surpenterm It in too Joon’ to bo serrireatte. Roth comfort and trouser rupport cannot be Combined in'a belts President Swapendersdo away with every objection fo'wearing puspenders In rummer! They tet to lightly eat their action ythat they do not bind the soculders, nor pall or strain the whatever tbe position of @ ‘an supply President Suspenders \f you will talk to him frantty wie firmis aod ive him to understand that with You it fe tbe ERatient or nothing. If som fall. writen arte!" pale gunrantecds THE C, As ROGARTOS NPG. RIGHTO Flat Clasp Garter The newest shades and designs All metal parts nickeled, 25 cents ap. ENDER, "/M @ M PORTABLE HOUSES Summer Cottages Automobile Houses, Children’s Play Houses Hunters’ Cabins Photograph Gallories, Etc. by automatic machinery where the kings than Hetter built and better I fer arrival at NAILS NO STRIKE: TERS. Everything ts WE PAY THE PREIGHT. 900 Broadicay, Db erected and realy for occupancy from éto 2h D size of houre NO WORRY Ansone can erret them, Tell ue what sou want U price at over SHON & MORLEY COMPANY, SAGINAW. MICH, { h Atlanta, Ga gus celey| t| for Liquor ana Drug Using A scientific remedy which bas been skilfully and successfully administered by medical specialists for the past 25 years, At the following Keeley Institutes: White Plains, 8. ¥. Portland, Me. Latington, Mass, face powder, at he ha and bly Crab Orehard, Ky. AThamra tet Springs, Toroale, Oat, comicbooks.com