Life, 1905-07-20 · page 21 of 28
Life — July 20, 1905 — page 21: what you’re looking at
What you’re looking at
This is primarily a **advertisements page** from Life magazine, not a political cartoon. The top half features a **Caswell Club Cigars advertisement** targeting wealthy gentlemen. The ad emphasizes luxury and exclusivity—the cigars appeal to "cultivated taste" and "intelligent judges" with "leisure" and "disposition to discriminate." The copy stresses Cuban tobacco processed in Cuba (like fine sherry imported from Spain), positioning the product as refined and cosmopolitan for the upper class. The bottom half advertises a book: **"A Woman's Confessional" by Helen Woljeska**, published by Life Publishing Company. It's marketed as both "a true literary sensation" and "a most remarkable book"—sensationalist language suggesting scandal or scandalous revelations, likely appealing to readers' voyeuristic interest in women's private lives or secrets. Together, these ads reflect early-20th-century consumer culture targeting educated, wealthy audiences through appeals to sophistication and sensationalism.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CASWELL CLUB CIGARS APPEAL TO THE CULTIVATED TASTE OF INTELLIGENT JUDGES AMONG GENTLEMEN WHO HAVE THE LEISURE AND THE DISPOSITION TO DISCRIMINATE AND SELECT. CASWELL CLUB CIGARS ARE MADE OF THE BEST TYPES OF TOBACCO GROWN IN CUBA. THIS LEAF TOBACCO IS STRIPPED, CURED, RIPENED AND BLENDED IN CUBA BY THE CUBAN LAND AND LEAF CO. THE CIGARS ARE ONLY ROLLED AND SHAPED HERE-JUST AS THE FINEST SHCRRY IS IMPORTED IN CASKS FROM SPAIN AND BOTTLED IN THIS COUNTRY. CASWELL CLUB CIGARS ARE MILD AND AT THE SAME TIME HAVE CHARACTER, FINE AROMA, FINE FLAVOR AND ARE NOT EXPENSIVE. ACKER, MERRALL G CONDIT COMPANY, New York CHARLES B. PERKINS & COMPANY, Boston J.S. HILL & CO., Cincinnati SPRAGUE, WARNER & COMPANY, Chicago WALDING, KINNAN & MARVIN CO., Toledo LOUISIANA TOBACCO CO., New Orleans M. BLASKOWER CO., San Francisco. @4ZMA Men <4ZmM<mH mO-VV JUST PUBLISHED A WOMAN’S CONFESSIONAL A TRUE A MOST LITERARY REMARKABLE SENSATION BY BOOK HELEN WOLJESKA oF LIFE PUBLISHING COMPANY AND ALL DEALERS comicbooks.com QOMBROO>D <Z>O OH D— > VHHOD