Life, 1905-06-08 · page 26 of 26
Life — June 8, 1905 — page 26: what you’re looking at
What you’re looking at
This is a **Schlitz beer advertisement**, not satire or political content. The ad promotes Schlitz as "The Beer That Made Milwaukee Famous" by emphasizing manufacturing purity and quality control—cleanliness, filtered air, aging, and bottle sterilization. The copy argues that while these costly precautions could be skipped to save expenses, Schlitz prioritizes purity because it ensures healthfulness, which is "worth more than all else." The ad instructs consumers to request brewery bottling and verify the cork or crown is branded. This reflects early 20th-century beer marketing that capitalized on public health concerns and germ theory awareness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
of purity alone exceeds all other costs of our brewing. The absolute cleanliness; the puri- fied air; the filtering; the aging; the sterilizing of every bottle—to omit those precautions would save half our expense, | But purity means healthfulness and that is worth more Ask for the Brewery Bottling. See that the cork or crown ts bra ti than all e else. comicbooks.com