Life, 1905-04-06 · page 3 of 62
Life — April 6, 1905 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. The George N. Pierce Company, an automobile manufacturer in Buffalo, New York, is advertising their "Great Arrow Enclosed Cars" — early automobiles with enclosed cabins (a relatively new luxury feature). Three car models are shown with prices around $9,000-$15,000. The left column announces a **design competition** offering $1,000 in total prizes ($250 first prize) for artists and designers to submit the best designs for open and enclosed motor car bodies and color schemes. There is **no cartoon or satire present**. This is a straightforward commercial pitch combining product advertisement with a call for design submissions from the artistic community. The emphasis on "American cars built by Americans for American conditions" reflects early-1900s manufacturing pride.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
oMT FOR ONEAT BRITAIN wr Auta wenoERdoN MOCK THE ACT OF $1,000 in Prizes Every artist and designer should write at once for full particulars of our offer of prizes, as follows: First prize of $250 and a second prize of $100 for the best design of an open body for a motor car; first prize of $250 and a second prize of $100 for the best design of an en- closed or Limousine body for a motor car; first prize of $200 and a second prize of $100 for the best color scheme for motor car bodies. Full description and outline drawings of Pierce cars will be supplied to artists for coloring. THB! illustration stow he Pierce Great Horse-Power Opera Coach, body By Guinty & Company. Pace $oart Great Arrow Enclosed Cars IHESE three types of enclosed cars have been built with a special thought for the user, who expects the same perfection in the appointments of his automobile that he does in those of his carriages. These cars have the perfect mechanism of the Pierce cars, together with the most attractive and tasteful bodies ever turned out by Quinby. To appreciate their perfection they should be seen. We have been working steadily toward a very high standard in car-building, and believe now that the Pierce cars are American cars built by Americans for American conditions, American roads and the American temperament. Full descriptive booklet together with technical description of mechanisms will be mailed on request, or can be had of numerous Pierce agents. all over the United States. ‘THisitiostration shows the Pierce Se THiS ttstration shows the Piece Great Arrow 28-32 Horse-Power B Horse-P Power Suburban Can Price $heoe Landaulette Car, Pace $505 THE GEORGE N. PIERCE COMPANY, BUFFALO, N. Y. Manufacturers of Pierce Cycles. Members of Association of Licensed Automobile Manufacturs comicbooks.com