Life, 1905-04-06 · page 2 of 62
Life — April 6, 1905 — page 2: what you’re looking at
What you’re looking at
This page is primarily an **advertisement**, not satire or political commentary. It's a 1905 reward notice from the Locomobile Company of America for a stolen car. The decorative illustration shows two fashionably dressed women with elaborate Gibson Girl-style hair and hats—typical of early 1900s beauty standards—framing the notice above. The advertisement itself is straightforward: Major Green of "Great Oaks" (Leicester Pike) offers $1,000 for return of his stolen 1905 Locomobile Model E automobile. The notice includes car details, addresses for the Locomobile Company's factories and branch offices, and an appeal to readers to help recover the vehicle or apprehend the thief. The Gibson Girl imagery was likely chosen to appeal to the magazine's affluent readership—the demographic who could afford $2,800 automobiles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NEW YORK, APRIL 6, 1308. ’ VOLUME XLV Cecents ar Tut New Your Pour Ornce as Secowo cuss an Marte NUMBER 1171, Convment, 1906, 8 LTE Pemisens ComPany, NOTICE! $1,000 Reward will be paid for the return of my Locomobile Gasolene Car and the apprehension of the thief who stole it from = my private garage. April 4th. My chauffeur chased him for some miles in a higher powered foreign car, but was unable to overtake him. The stolen Locomobile was a 1905 Model E, 15-20 H.P., blue body, gray gear, especially painted for me by the Locomo- bile Company. It cost $2,800 complete and ready for touring, but | will gladly pay $1,000 to have it back. | have become greatly attached to the car and its use is absolutely necessary to my comfort. No other car of the same or any ha make could take its place. Major Green, ‘Great Oaks,” (On the Leicester Pike). (S (Ip you will send jor the new Locomobile Catalogue you wll appreciate why he wanted his car returned so badly, Address jactory or any branch office). LOCOMOBILE COMPANY OF AMERICA, Bridgeport, Conn. Fi ork, Broadway and 76th Street Boston, 15 Berkeley Street Philadelphia, 249 North Broad Street Chicago, 1354 Michigan Avenue Member ALL. A M ——— ee comicbooks.com