Life — April 6, 1905 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily an **advertisement**, not satire or political commentary. It's a 1905 reward notice from the Locomobile Company of America for a stolen car. The decorative illustration shows two fashionably dressed women with elaborate Gibson Girl-style hair and hats—typical of early 1900s beauty standards—framing the notice above. The advertisement itself is straightforward: Major Green of "Great Oaks" (Leicester Pike) offers $1,000 for return of his stolen 1905 Locomobile Model E automobile. The notice includes car details, addresses for the Locomobile Company's factories and branch offices, and an appeal to readers to help recover the vehicle or apprehend the thief. The Gibson Girl imagery was likely chosen to appeal to the magazine's affluent readership—the demographic who could afford $2,800 automobiles.