Life, 1904-12-03 · page 17 of 22
Life — December 3, 1904 — page 17: what you’re looking at
What you’re looking at
This is primarily an **advertising page** with one notable satirical element. The page contains mostly commercial ads for products and services typical of early 1900s America: furniture, candy, licorice tablets, underwear, financial services, and travel. The **satirical content** appears in the **John Mackintosh toffee advertisement** (lower left), which uses a caricatured portrait of a mustachioed man identified as "the Toffee King." This is a humorous celebrity endorsement playing on the notion of marketing products through exaggerated personality cult—a common advertising practice of the era. The remaining advertisements reflect period concerns: telephone adoption, proper stationery for correspondence, patent medicines (licorice and glycerin tablets for coughs), thermal underwear, and investment opportunities. The Southern Pacific ad promotes Yosemite tourism, appealing to leisure travel among the wealthy. Overall, this page demonstrates **Life's** dual function as both satirical publication and advertising vehicle for upscale consumer goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BRIARCLIFF BOOKCASE Number 30 Slse: goinches long. g inches deep. 30 inches high. Price, $15.00 The highest class Mission Furniture for all parts of the house. Catalogues, designs and estimates on application, THE CRAFTSMAN’S SHOP, Ossining, N. Y. Have Youa Telephone? If not, you incon- venience both your business and per- sonal friends wh wish to communi- cate with you. New York Telephone Co. 15 Dey Street. Copyright, 1904, John Mackintosh, New York. Mackintosh's Toffee the Pure and Delicious OLD ENGLISH CANDY TReenormous sales of {ny Toffee in thia country and tn and (the home of Mackintoah’s T:sffeo) have made ternational your and gp Ten Conte in siampe for a ‘Ago 1 OF $1.6) for a Gib. Fanily Tia. Try writing table be not furnished with Whitings Papers, then Miladi's correspondence is not quite what it might be. ‘WHITING PAPER. COMPANY rw YORE PMILADELPHIA, CHICAGO MOLYOKE LICORICE TABLETS, (S & 104 PACKAGES.) FOR COUGHS & COLDS. JE WITH PURE SPANISH LICORICE. GLYCERINE TABLETS, (10$ POCKET TINS.) FOR RELIEF OF 97 _HOARSENESS &THROATAFFECTIONS, ~ IFNOT SOLD BY YOUR DRUGGIST, Z MAILED FREE UPOMRICDPT OF PRICE. 863 Broaoway, wy.city. Now approaches the season of coughs and colds, of rheuma- tism and pneumonia, which number more victims than ‘* plague, pesti- lence and famine.” Against these evils there is no surer all-around safeguard than Jaeger Underwear. Famous the world over for its cura- tive as well as protective virtues, Recommended by leading physicians everywhere. Booklets and Samples Free, Dr. Jaeger's S, W. S. Co.'s Own Stores: 406 Fifth Ave. 1187 Broadway. : 604 Fulton 81 1610 Chestnut St, Chicago: 62 State Bt. Agents tn alt Principal Cletee, Just strain through ice and serve. UBLEIN & BRO, Sele F Investments. Wo offer a selected liet of HIGH GRADE BONDS and guar- anteed STOCKS paying trom 3% to 5%, The securities are on band for immedi- ate delivery. Lists and full particulars upon application, Redmond & Co., BANKERS. 507 Chestnut St. 4{ Wall Street, LADELPHIA. NEW _YOR Mariposa Big Tree Crove IN YOSEMITE VALLEY where trees attain an age of 9,000 YEARS and a height of over 400 FEET REACHED VIA LINES OF Southern Pacific TRAVERSING Louisiana, Texas, New Mex- ico, Arizona, California Inquire Bostox, 170 Washington St. Pitapecrmta, 632: ut St, $2 Chest New Yon {HB ironaway” BaLriwons, No, Charles se Broadway BY RACUAR, ‘129 So, st comicbooks.com