Life, 1904-10-27 · page 17 of 20
Life — October 27, 1904 — page 17: what you’re looking at
What you’re looking at
This page contains **primarily advertisements**, not political satire or editorial cartoons. The content includes: - **Evans' Ale**: A beverage advertisement claiming customer loyalty - **Royale tablecloths**: Household products marketed at 15¢ - **Milo cigarettes**: "Egyptian" tobacco product emphasizing quality - **M&M Portable Houses**: Prefabricated structures (cottages, cabins, playhouses) marketed as easy to assemble without carpenters or nails - **Pommery Champagne**: Wine advertisement targeting hospitable hosts - **Abbott's Angostura Bitters**: A cocktail ingredient The single illustrative image (top right) shows a rifle with ammunition and appears to be advertising smokeless powder for hunting rifles. This reflects early 20th-century consumer culture and advertising conventions. The "portable houses" ad is historically notable as an early example of prefabrication marketing. Modern readers would find the casual promotion of cigarettes and alcohol, plus the gender assumptions (housewives as primary consumers), most striking.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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