Life, 1904-09-29 · page 20 of 20
Life — September 29, 1904 — page 20: what you’re looking at
What you’re looking at
This is **not a cartoon but a financial advertisement** for The Mutual Life Insurance Company of New York, headed by President Richard A. McCurdy. The page promotes the company's "Yearly Bond Contract"—a 20-year insurance product where customers purchase $1,000 bonds annually, receiving one bond per year plus interest payments in gold coin. The total guaranteed value is $34,000 on a $20,000 principal investment. The visual strategy uses repeated images of Mutual Life Insurance Company certificates/bonds surrounding the text to create an impression of legitimacy and abundance. A mail-in coupon at the bottom invites interested readers to request more information. **Historical context**: This represents early-1900s life insurance marketing before modern consumer protections. The appeal to "gold coin" guarantees and specific numerical returns reflects the financial anxieties of the era and insurance companies' efforts to appear rock-solid and trustworthy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
sinless Se’ ~~, \ Meant =f g \insunance cone 6 HSGRREPA Sef Will deliver the first Bond (40 coupons attached thereto) at the end of the first year on payment of the ‘ second premium, and one Bond each Ng MUTUAL LTE S72 year thereafter on the payment of : succeeding premium, the twentieth Bond being delivered twenty years from date of contract. Each Bond bears interest, payable semi- annually in gold coin, in accordance with Jorty coupons thereto attached. o> \{ THE MUTUALLIFE Ie ep \ INSURANCE COMPAN' If the insured die while the con- tract is in force, the Company will Rug MUTUAL Lire 72 ‘ ‘“ , \INSURANCE COMPANY OIl a2 thereupon deliver all of said 20 Bonds not already delivered. Suppose you buy 20 $1,000 Bonds, you receive a Bond each year and are d mMUTUALLIFE Se He MUTUALLIEE NE insured for 20 years. \ tains URAL COME MSURANCE COMPANY The total guarantees on these Bonds are: 1. Twenty Years’ Insurance. 2. Principal of 20 Bonds, $20,000.00 3. Interest on 20 Bonds, 14,000.00 ° < \ THE muruaLLIFe ~ VIE MUTUARLICE C7 (. Total Cash Guaranteed, $34,000.00 Se ea rE Silas INSURANCE COMPARY, \ INSURANCE COMPANY -V IME MUTUALLFE G7 2 r \ (ite Muruacire S73 Lire, Sept. 29 MAIL THIS COUPON TO-DAY Tue Mutvat Lire Insurance Co. or New York, Richard A. McCurdy, Prest. New York City. GENTLE: :—I should be glad to receive information regarding cost of the Mutual Yearly Bond Contract. My occupation 1s. coe and age. Name..... . Address. comicbooks.com