Life, 1904-09-29 · page 19 of 20
Life — September 29, 1904 — page 19: what you’re looking at
What you’re looking at
This is primarily an **advertising page** rather than editorial content or political cartoons. The page contains multiple product advertisements typical of early 20th-century American magazines. Notable content includes: **Evans' Ale advertisement** (right): Uses the phrase "Life Is Not 'A Fading Dream'" to position beer consumption as a source of continuous pleasure—reflecting the pre-Prohibition era when alcohol advertising was commonplace and unregulated. **Small comic dialogue** (center): A brief exchange between a cigar dealer and customer satirizes consumer culture—the customer initially objects to buying seven cigars for a quarter, then accepts them to impress friends, illustrating how social pressure drives spending. **Other advertisements** promote luxury goods (Briarcliff Bookcase, Knox Hats, Norway corsets) and services (Adirondack Mountains tourism, Whitman's chocolates), reflecting the aspirational consumer culture marketed to Life's educated, affluent readership. The page demonstrates how early 20th-century magazines blended advertising with light social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life Is Not DEBUTANTE, EPICURE, OLD AND “A Fading Dream” YOUNG ACKNOWLEDGE THE DELI- to those who drink CIOUSNESS OF THE BEST OF SPARK. LING WATERS DEERFIELD BEST FOR CAFE, CLUB OR HOME. Write for Booklet *C." THE DEERFIELD WATER CO., Deerfield, 0. WILLIAM : a But rather one continuous “The Nation's pleasure ground and sani- round of Pleasure. tarium."—David Bennett Hill. “The only Real Quality Tells. THE ADIRONDACK ae MOUNTAINS. a tre THE. J. B. WILLIAMS CO, Glastonbury, Cona, The lakes and streams in the Adi- rondack Mountains are full of fish; Parental. j the woods ate inviting, the air is OPLE who have their children taken care filled with health, and the nights are of by nurses never know the real joys of cool and restful. If you visit this parenthood.” region once, you will go there again. “Maybe not, but they don’t lie awake at Aa answer to almost any question in night worrying about it."—Chicago Record- regard to the Adirondacks will be Herald. found in No 20 of the ** Four-Track Series,” ‘‘ The Adirondack Mountains and How to Reach Them”; issued by ! EALER is : Here is a cigar that is all right the for the money. We selt it seven for a| quarter. Customer: Well, that is a good many, La orn ee mE es, but you don’t have to smoke them, you | ccatrtamp, by Oconge H. Dantela, General Pawenger || know.” Agcat Grand Central 6tat on, New York “Oh, I didn’t think of that. BRIARCLIFF BOOKCASE Number 30 Size: 3oinches long. ginches deep. 30 inches high. Price, $15.00 . . The highest class Mission Furniture for all parts of You may give|] the house. Catalogues, designs and estimates on application, THE CRAFTSMAN’S SHOP, Ossining, N. Y. NEW YORK CENTRAL me a quarter’s worth. They'll be handy to treat my friends with.”—Boston Transcript. “THEY NEVER DISAPPOINT.” Graham Supplementary Spinu | - Springs for riding Automobiles, Fit any car, Booklet free, The Graham Co. 11 Dewalson St, Heston, Mars. HAY FEVER Spree. Tiare’ finyey Mutu, NF oom Patronize American industries. Wear a | “SIZES, , Chocolat | , and Confections. KNOX “Qs NORWAY The most delicious product of the H A I ISS EACH candy making art. Sold vhere the creation par excellence of the nation. || srepuen f. WHIT AS & 808, a ASK YOUR DEALER B16 Chestnut Bt, Agencies in all the principal cities in the world, (L : 4) EMIGH & STRAUB, MAKERS. PREGS OF THE J. W. PRATT CO., NEW YORK, comicbooks.com