Life, 1904-09-22 · page 17 of 20
Life — September 22, 1904 — page 17: what you’re looking at
What you’re looking at
This page is primarily **advertising** with one small cartoon. The main cartoon (labeled "FINANCIAL") depicts two men: an older gentleman consulting a younger man who appears to be a doctor or professional. The caption reads: "HAS THE DOCTOR MADE A DIAGNOSIS YET?" / "NO, BUT I THINK HE HAS TAKEN AN ESTIMATE." **The joke:** This satirizes how expensive professional services (particularly medical care) had become—the humor suggests the doctor's fee-estimate is as important (or more important) than his actual diagnosis. It's a jab at the rising costs of professional expertise in the early 1900s. The rest of the page contains period advertisements for electric vehicles, Swiss chocolate, cocktails, tooth powder, and suspenders—typical consumer goods marketed to affluent readers. These ads reveal the lifestyle aspirations and commercial concerns of the era's middle and upper classes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Many social leaders in New York and other large cities—people who demand and have the best of everything—are users of COLUMBIA Electric Broughams, Landeus, Landaulets, Hansoms, Coupes, Victoria Phactons and Opere Busses. These vehicles are duilt from exclusive designs and are sold for private service only. Let us send you a handsomely printed fist of prominent purchasers and our special Town Carriage Catalogue. ELECTRIC VEHICLE CO., Hartford, Conn, NEW YORK, 134-138 West 39th St. CHICAGO, 413 Michigan Ave, BOSTON, 74 Stanhope St. Member Association Licensed Automodite Manufacturers. FINANCIAL, “MAS THE DOCTOR MADE A DIAGNOSIS veT?"* “NO, BUT I THINK ME HAS TAKEN AN ESTIMATE.” We want to send you enough Cailler’s Genuine Swiss Milk, Chocolate | to make you ‘‘remember the taste’ next time you are chocolate-hungry. Don’t send any money—just your name on a post-card, and you'll. receive enerous samples, both of the eating and of the drinking choco- late. We'll leave the rest to you. Address to-day, J. H. FREYMANN General Agent for the United States ) S61 Broadway, New York Velutina The Standard ve/vel LOOK FOR NAME ON SELVAGE APTTIER a morning’s shopping nothing will recuperate you so much as one of those delicious Club Cocktails. ‘They are the correct thing to offer your friends whenever they call. They are both a tonic and stimulant, and fill a distinct place of their own. Easily served and ap- preciated by ladies and gentlemen alike. ° Buy some Manhattan and : Martini, and ask your friends which they prefer. Of all dealers. Specify CLUB COCKTAILS. G. F. HEUBLEIN & BRO., - Sole Proprietors HARTFORD NEW YORK LONDON TARTAR IS A TARTAR Soft, spongy, sensitive gums result from tartar accumulation. It should be removed at once by your dentist and thereafter pre- vented by the use of SOZODONT TOOTH POWDER and its complement, SOZODONT Liquid. The Powder is slightly abrasive, is absolutely free from grit and acid, and is just the thing for those who have an inclination for the niceties of every-day life. 3 FORMS: LIQUID, POWDER, PASTE. TA K E IT E SY —KEEP COOL—REST YOUR BACK by wearing the “ Lightweight’? PRESIDENT SUSPENDER—2 ounces. A THE C. A. EDGARTON MFG. CO., Box 8isShirley, Mase. Any store 50c and $1.00 or postpaid for choicest patterns,