Life, 1904-09-01 · page 35 of 38
Life — September 1, 1904 — page 35: what you’re looking at
What you’re looking at
**The Page Structure:** This is primarily an advertising page with three short humorous anecdotes in the margins. The main content is two large advertisements for insurance and automobiles. **The Anecdotes:** The three jokes mock everyday situations: a husband discovering his wife has bankrupted him through dress bills despite her promise to "improve" him; the popularity of horseracing at New York's Coney Island Jockey Club as a social institution; and a barber's dull razor that needs retirement. **The Advertisements:** —**Veeder Odometers**: Promoting automobile speedometer technology, listing luxury car brands like Pierce and Oldsmobile as customers. —**Evans' Ale**: A beer advertisement claiming universal appeal. —**The Equitable Life Insurance**: The dominant ad uses autumn as metaphor for life's later years, promising financial security through continuous installment endowments—protecting against premature death or poverty in old age. This reflects early 20th-century anxieties about retirement before modern Social Security existed. The page reflects consumer culture, male anxiety about marriage expenses, and emerging insurance as a financial solution.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Successful Effort. HE head of a matrimonial combine glanced at a bill from his wife’s dressmaker. When I proposed to you less than two] years ago,” he said, “I was rather wild, and| you said you considered it your duty to marry me for the purpose of making something out of me, did you not?” “Yes, John,” answered the wife. | “Well,” he continued, “your efforts have not | been in vain. You have succeeded.” I'm so glad,” she said. “What have | made of you, dear Once more he glanced at the bill. A pauper,” he replied with a deep sigh— Chicago News. HAT the “sport of kings” was never more irresistibly enticing is evidenced by the] tendance upon the Autumn meeting of the oney Island Jockey Club at the Sheepshead Boy track. The social prestige which has al- ways marked the meetings of this club was never more evident than on the opening ds last Saturday, when the famous “Futurity” | ikes attracted so many of New York's lead-| citizens and their families to the track N turf matters the Coney Island Jockey Club has always acted with a view to its bet-| terment, and its influence, owing to the high] class of the gentlemen at its head, has been powerful and always for the best interests of turf. Since its organization Mr. Leonard Jerome, Mr. J. G. K. Lawrence and Col. Law rence Kip have acted as President of the Club To-day Mr. W. K. Vanderbilt occupies that important position, ably assisted by Mr. J. H. Bradford as Treasurer, and Mr. C. Fellowes s Secretary, these latter two gentlemen having tilled these offices most creditably for a long period of years. Occupying a tract of land aggregating over soo acres. with all the lux uries and creature comforts that constitute this famous old race-course a veritable park, it is ig that the best social element of y has given its unqualified approval. is it to be wondered at that the public | has been quick to recognize the high plane of honesty and fair play upon which this glorious has been pl ng is characteristic, An unusually bril-| iant programme will carry this Autumn meet. | ing up to and including Saturday, the roth inst. and there will be enough variety to satis fy the demands of the most fastidious lover of this age-old sport 1. of which the present | “DD you think his words have any weigh ‘Well, he makes some pretty heavy speeches."—Cleveland Plain Dealer. Overworked. “HE edge on a razor,” said the garrulous barber, “improves by laying it away for aume.” “That being the case,” rejoined the victim in the chair. “I'd advise you to lay the one you are using away for about two thousand years."—Chicago Daily News. “It's Nice to Know How Far You Go.” VEEDER ODOMETERS are supplied without asking, on the following cars : Stevens-Duryea, Knox, Baker, National, Plerce, Oldsmobile, Appersen, Buttalo, Glide. Most other makers supply them when re- g quest Free su ER Ghee The Best Drink ‘For Everyone, Everywhere All the Time Maders of Cyclometers, Odometers, Tach intera and Pine Casting Least trouble in opening—patent stopper. Any Dealer Anywbere, Beggs SESAME Male OI WF BAGS Mos ‘QUITABLE: HENRY B.MYDE _ SHAY DE WHEN THE AUTUMN #&" of your life arrives,what will you gather as the fruit of your labors? An adequate Continuous Instalment Endowment in the Equitable will pro- vide for every year of the winter,as well as of the autumn of your life. And if you die prematurely it will pro- vide for every year of your loved one’s life. Opportunities for men of chard Apply to GAGE. E. TARBELL. 2nd Vice President For full Information fill out this ceupon or write The Equitable Life Assurance Society of the United States, 120 Brondway, New York, Dept, 27. Please send me information regarding a Continuous Instalment Endowment for jasued to a person of age, beneficiary...... years of age. comicbooks.com ' KR