Life, 1904-08-18 · page 22 of 22
Life — August 18, 1904 — page 22: what you’re looking at
What you’re looking at
This is primarily a **Life magazine advertisement** (not satire or cartoon) for The Mutual Life Insurance Company of New York, dated August 18, 1904. The ad boasts the company's financial strength: over $400 million backing its policies and $630 million paid to policyholders in 61 years—allegedly exceeding the combined capital of all National Banks clearing through New York's Clearing House. This comparison was meant to reassure potential customers of the insurer's stability. The featured policy offers: $1,000 annually for 15 years, then $10,000 cash at the end—marketed as both income and estate-building for healthy individuals. The prominent illustration of New York's Clearing House building serves as a symbol of financial legitimacy and trustworthiness. The tear-off coupon invites readers to request pricing information. This reflects early-20th-century life insurance marketing, when companies competed heavily on claims of financial solidity and policyholder payouts.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
__AGgE8E AF, ty Over ts and this unequalled rec- BEN. ew von ord —in 61 years over ; ae , CLEARING $630,000,000 paid to pol- : icy-holders, an amount greater than the com- bined capital and undi- vided profits of all the National Banks clearing through the New York Clearing House. E E If you: are i j IFE™ this contract with y tithe end: years it will pay you $1,000 and $1,000 each and ‘every year thereafter, until $15,000 have been 4 paid. At the end of that time THE MUTUAL will also pay ee you $10,000 cash. Fill out the attached coupon and learn the exact cost of this most desirable form of Investment Insurance. RICHARD A. McCURDY President The Mutual Life INSURANCE COMPANY OF NEW YORK PRESS OF THE J. W. PRATT CO., NEW YORK comicbooks.com