Life, 1904-07-07 · page 40 of 40
Life — July 7, 1904 — page 40: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It promotes Veribest brand canned meats by Armour & Company, published in Life magazine (July 7, 1924, per the header). The illustration shows a cheerful young woman holding a parasol and picnic basket, marketed as embodying convenience and style. The tagline "For All Occasions" emphasizes the product's versatility beyond picnics. The advertisement's pitch centers on practical benefits: canned meats save "time, worry, labor, fuel and money" during hot weather when cooking is burdensome. The copy suggests recipes are available on the label wrapper. This reflects early-20th-century consumer marketing targeting domestic homemakers, positioning convenience foods as modern solutions to summer household management. There is no political commentary or satire present—it's straightforward commercial promotion typical of Life magazine's advertising content during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AVOID HOT WEATHER PERPLEXITIES Use feecBea? Canned Meats and save time, worry, labor, fuel and money. Sce reverse side of our new HetcBeH Navel wrapper for many new and practical recipes and suggestions for every day use of Canned Meats. Of course, if going to a picnic naturally you fill your basket with /¢zBed¢ , but for all occasions you want the “ feezBese -” PRESS OF THE J. W. PRATT CO., NEW YORK