Life, 1904-07-07 · page 39 of 40
Life — July 7, 1904 — page 39: what you’re looking at
What you’re looking at
This page is primarily a **shoe advertisement** for Regal Shoes, not a political cartoon. The small illustration at the top depicts a couple resting together under an umbrella in pastoral settings—a man and woman whose legs are visible, positioned intimately close. The accompanying tagline reads: "Two soles with but a single thought— two hearts that beat as one." This is a **visual pun**: "soles" (shoe soles) and "souls" (spiritual essence) are homophonic, allowing the ad to play on romantic sentiment while advertising footwear. The imagery suggests companionship and romance to appeal to both male and female customers. The bulk of the page lists retail store locations across New York, Brooklyn, and New Jersey, and advertises the shoe's price ($3.50 per pair) and an available style book—standard advertising copy typical of early 20th-century Life magazine advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
fora on as went it was make! A Pass, REGAL SHOES FOR Two soles with but a single thought— two hearts that beat as one. MEN AND WOMEN Mail order address: The Regal Shoo Company, 716 Summer Street, Boston, Mass. MEN'S STORES NEW YORK CITY 43 Cortlandt St. 102 Nassau, cor, Ann Broadway, cor, Duane ; cor. roth bet. 29th and joth nah Aveo Pee etal Hide. Ave., bet sth ane th Sts, 1H West 128th St, con ath me BS Sixth A: ~ COP, 2Ust $3.50 bite 77 Rogal Stores from San’Francisco to London. STORES IN GREATER NEW YORK AND VICINITY: 2280 Third Ave., S. W. cor. 124th St. 167 Broadway, bet. Cortlandt and Liberty Sts. BROOKLYN 357 Fulton St., opp. Montague St. 111 Broadway, near Bedford Ave. 100} Broadway, near Willoughby Ave. 466 Fifth Ave. bet. roth and rith Sts. JERSEY CITY & Newark A WARK,N. J. 841 Broad St., opp. Central RK. R. of N. J. REGAL THE SHOE THAT PROVES WOMEN'S STORES NEW YORK CITY 166 West r2sth St., cor. 7th Ave. 785 Broadway, cor, 10th St. 1339 Broadway, opp. Herald Building. 338 Sixth Ave., S. E. cor, aust St. 102 Nassau, cor. Ann St. 2280 Third Ave., S. W. cor. 124th St. 305 Broadway, cor. Duane St. BROOKLYN 1003 Rroadway, near Willoughby Ave. 406 Fifth Ave., bet. 10th and 1ith Sts, SEND FOR STYLE BOOK comicbooks.com