Life — March 31, 1904 — page 15: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

313 Ads and Autos. HE advertising periodical Ad Sense com. ments in its March issue on the remarkable pressure of automobile advertisements upon the columns of Lire, and adds: ‘It ‘id that Lire’s automobile satire and cartooning have done more tostimulate this industry than has any other publication in the field. This seems a remarkable statement, but the facts bear it out.’” No doubt one reason why the auto- mobile makers have found Lire a valu- able advertising medium is that a large proportion of the people who buy Lire buy automobiles. They are fond of sport, and as a rule they are well- to-do people. Another reason is, we think, that Lire has never ceased hos- tilities against scorchers and irrespon- sible automobilists who consider that the crust of the earth was baked for their use, and that other people's rights i are not worth considering. These pests are the worst enemies of the automobile business. Every automo- bilist who abuses his opportunitie: fails of decent consideration safety and comfort of the hors: ing or walking public stirs up preju- dice against automobiles ia general, and injures both the sport and the in- dustry that depend upon the increas- ing use of them. We are glad to be- lieve that appreciation of Lire’s dili- gence in trying to keep lawless auto- ists in the pillory is appreciated in the quarter where appreciation can do When a Girl Is Twenty-Nine. moat good. TLPHE hurrying months are passing, “Young things” may still be pretty, Another birthday near! No doubt. Yet critics state nd some one is Jamenting They're really quite old-fashioned In seeret, so T hear. And somewhat out of date. The idle gossips whisper That it is much too late To hope for any miracle to save an old a e “sweet sixteens” to maid’s fate. tales of ancestry. What base insinuation | If heroines are older, sat falsehood, line on Tine! It’s certainly a sign For lots of nice things happen when a ‘That lots of things may en when a girl is twenty-ni girl's “ sweet twenty-nine + do not grow too wistful O'er long forgotten teens, With sighs of retrospection For whispered might-have-beens, if you smile as sweetly As then, and are as c And never show that you prefer a graybeard toa boy ; Tn short, if you're your own true self, The Bear: post ne PRIGUTENED, MY DEAR You'll never have to pine ! FELLOW. TITA 18 ONLY GOING TO BE A CASE OP For everything can happen when a girl is twenty-nine. yy @ a BENEVOLENT ASSIMILATION comicbooks.com