Life, 1903-12-10 · page 41 of 58
Life — December 10, 1903 — page 41: what you’re looking at
What you’re looking at
This is primarily a **commercial advertisement**, not satire. It promotes F.A. Rinehart's 1904 calendars featuring Native American imagery. The page displays a portrait photograph of a Native American man wearing an elaborate feathered headdress and traditional clothing. The advertisement emphasizes that the calendars portray "accurately the different American Indian costumes, artistically reproduced in colors." **Historical context**: This reflects early 1900s attitudes toward Native Americans—treating indigenous cultures as aesthetic subjects for commercial products rather than as contemporary peoples. The framing as "souvenir" items exemplifies how Native imagery was commodified during this era. The advertisement offers two calendar options at 50 cents each, or both calendars plus six postal cards for $1.00, shipped from Omaha, Nebraska. There is **no satirical intent visible**—this is straightforward product marketing typical of the period, though modern readers would recognize it as problematic cultural appropriation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Coy he on oe Fe iuacnart e y Two distinct calendars for 1904, each composed of six sheets 11x14. on heavy art paper, tied ine art Ss with silk cord, portraying accurately the different’ American Indian costumes, artistically reproduced in colors, — Either calendar to any address securely packed, on receipt of 50 cents. SPECIAL—Both calendars and one set ofsix new souvenir Indian postal e cards (price 25 cents when purcbased separately) sent securely packed Nn 1an a en ars by prepaid express, on recelpt of $1.00. Address all orders plainly. oO FA . RINEHART, 1532 Douglas St., OMAHA, NEB, comicbooks.com