Life, 1903-11-05 · page 28 of 38
Life — November 5, 1903 — page 28: what you’re looking at
What you’re looking at
This page contains **primarily advertisements** for beer and whiskey, with a small satirical comic strip in the upper left. **The Comic Strip ("Our Foolish Contemporaries"):** A brief dialogue between two characters—"Mistub Sketer" and another speaker—appears to mock someone's affected or pretentious speech patterns and behavior. The humor targets dialect and social affectation, typical of Life's satirical approach to contemporary social types. **The Advertisements:** The dominant content consists of three ads: **Schlitz beer** (center), emphasizing purity through deep-well water, filtration, and pasteurization; **Old Crow Rye whiskey** (bottom right); and smaller alcohol ads. These ads are notable for making detailed **purity and quality claims**—suggesting these were competitive selling points in early 20th-century alcohol marketing, likely during or shortly before Prohibition concerns. The page reflects an era when magazines blended entertainment with commercial content, and when alcohol manufacturers actively advertised product "purity" as a premium feature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: se OUR FOOLISH, “SAY ONTEMPORAR «,€. | It is easy to claim “pure beer,” but istub Skeeter! Don’ you sing dat song von dolne: you's ex tougn av you) Oe Must double the cost to make it. un’ a-lunchin’ on an’ things | tas dans‘us a lesnake wit Schlitz is actually pure. you when you come a-browsin’ rad vend vou semble: sens We go 1400 feet down for water. We spend fortunes on cleanliness. We not only filter the beer, but filter all the air that touches it. We age the beer for months, so it cannot cause biliousness. We Pas- teurize every bottle after it is sealed. For fifty years we have insisted on purity, and now all the world knows it. The result is a sale exceeding a million barrels annually. Isn’t absolute purity as important a louse wine, Cook's Imperial Ey Dr to you as to others? is unexcelled. It Is pare, delicious and Ask for the Brewery Bottling. “ut” OLD CROW RYE ‘icatse THAT BECAUSE It is sold straight. It brings the distiller far more price low do you know it? asked the benevo H. B. KIRK than any other made in the United States. : It is hand made, sour mash, and has the best reputation. t into dat quick-lunch place & CoO., N. Y. Our Scotch Whiskies are true Glenlivets ; are sold straight. © come: out! yit 1" The Souvenir is old. The Bonnie Brier Bush is very old. blubbering comicbooks.com