Life, 1903-11-05 · page 27 of 38
Life — November 5, 1903 — page 27: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. The cartoons serve as commercial illustrations rather than political commentary. The top cartoon depicts a Turkish/Egyptian figure offering cigarettes labeled "Egyptian Deities" to a Western man—a common advertising trope playing on exotic "Oriental" appeal to sell tobacco products. The "Diamonds on Credit" illustration shows a couple in formal dress with an angel figure, using romantic imagery to market jewelry on installment plans. The remaining advertisements promote cocktail mixing kits, underwear, cocoa, and a mail-order diamond business offering payment plans. The **social context**: Early 1900s consumer culture emphasized installment buying as new and appealing. Advertisers used orientalist imagery and romantic fantasy to market luxury goods. The Club Cocktails ad suggests cocktail culture was becoming mainstream American entertainment. This reflects pre-WWI American consumer capitalism and advertising's growing sophistication in creating desire through imagery rather than product information alone.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
From East to West Absolutely the finest tobacco grown in Turkey is made up in the Egyptian manner in Fsyptian DEITIES. No better Turkish cigarette can bo made. Look for the signature of S. ANARGY RUS, DIAMONDS ON CREDIT The art of cocktail mixing is to so blend the ingredientsthat no one is evident, but the delicate flavor of each is apparent. Is this the sort of cocktail the man gives you who does it by guesswork? There's never a mistake ina CLUB COCKTAIL, It smells good, tastes good, is good— always, Just strain through cracked ice. Seven kinds—Manhattan, Martini, Ver- mouth, Whiskey, Holland Gin, Tom Gin and York, G. F. HEUBLEIN & BRO., Sole Proprietors, Haxrrorp New Youn Lonvow. Harderfold Hygienic Underwear INTER-ATR-SPACE SYSTEM invalids Athletes Professional Men Merchants Accountants And all occupations in Ufe, indoor or oat. Over eleven hundred physica 165 Kiver Street, Troy, Send for Mustrated Catalogue, ITH our Beautiful Christmas Catalogue before you, you ean, with avery littic ready moncy, make a CHRISTMAS GIFT of & y J. etd, 10 arrings, or a Diamond stud ded Wate to ion from our Catalogue and it will be handed to yon at your own door. If y lection is all that you anticipated and eatisfactory in every way, one-fifth of the price and ‘The balance y« send us in'elzht equal monthly Shonld it fn any way fail short of your expec y return it at our expens We submit our goods on approval without cost to you and with lute confidence that their quality, lew price and oar easy terms of payment will com- js and high-xrade goods, giving t a You undertake your Christmas shopping ¥ cataloze. prefer to buy for cash, we have a most unusual offer to make to you, It is K at any time within a year—leas teu per Smaller concerns cannot make 81 for their volume of business does not permit them to tnake aales on aten percent. basis, ‘Our CHRISTMAS CATALOGUE is up to the minut fand will be sent the day 34 cat is received. Write for It to-day. LOFTIS BROS. @ CO. DIAMONDS Dept. M 193, 92 to 98 State Street WRITE WATCHES M197, 92 40 98 Sime TO-DAY JEWELRY CHICAGO, ILL. References :—Commerelal Bank of Chicago—Capital $2,000,000 BRINGS HEALTH AND STRENGTH. 9 seuurrr “COCOA UNSURPASSED” 6.0075 Eve rynhere. comicbooks.com