Life, 1903-08-20 · page 21 of 32
Life — August 20, 1903 — page 21: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, not a political cartoon. The main content—"The Idle Hour"—is a satirical advertisement for Egyptian Deities cigarettes, featuring an illustration of a woman in Egyptian-style dress. The visual joke plays on the "idle East" stereotype, suggesting cigarette smoking evokes luxury and leisure associated with Orientalism. The page is dominated by period alcohol and tobacco advertisements: Club Cocktails, P.B. Ale, Dr. Siegert's Angostura Bitters, and Carl H. Schultz mineral waters. A secondary ad for Whitman's chocolates and Astra Solesa (a toilet product) round out the space. The only satirical element is the Evans Ale tagline mocking non-drinkers as "back numbers" (outdated)—reflecting early 20th-century drinking culture attitudes. Overall, this reflects the magazine's revenue model: high-end consumer advertising mixed with light editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
anywhere, will suggest the aroma and the luxury of the idle East if you’re a smoker of eyptian DEITIES. No better Turkish cigarette can be made. Look for the signature of S. ANARGYROS To be an ale-drinker and NOT to drink is to admit one’s self a back number For the Yeoht, Camping Party, Summer Hotel, Fishing Party, Mountains, fi Seashore, or the Picat. Hottend Gin, Tom Gia, All ready for use, require no mixing. Connoisseurs agree that of two cocktails made of. the same material and proportions, the one bottled ond aged must be the better. For sale on the Dining and Buffet Cars of the principal railroads of the U. S., and all druggists and dealers. AVOID IMITATIONS G. F. HEUBLEIN & BRO., Sote Props. 29 Broaoway, New York. Hartroro, Conn. 20 Piccaoitty, W. Lonvon, ENa. 1824 A.D + 22 GOLD MEDALS DR.SIEGERT'S ANCOSTURA BITTERS The World? best Tonite Imported from Trinidad B. GENUINE The Highest Perfection of the Brewer's Art. Per dozen pinta.......81.90 ACKER, MERRALL & CONDIT COMPANY New York Agents NAME CARL H SCHULTZ ON ALL MINERAL WATERS IS A GUARANTEE ARTIFICIAL VICHY, SELTERS, CARBONIC. The Standard for 40 Years 430-444Firstave,X.¥, comicbooks.com