Life, 1903-04-23 · page 19 of 22
Life — April 23, 1903 — page 19: what you’re looking at
What you’re looking at
This is primarily an **advertising page**, not editorial content or satire. It contains five product advertisements typical of early 20th-century Life magazine. The main ad promotes **Pabst Blue Ribbon beer**, claiming it's "the purest and most widely known brand" consumed globally by "an appreciative and critical public." This reflects pre-Prohibition era advertising (before 1920). Supporting ads include: - **Evans' Ale** (positioning American brewing as superior to "the old world") - **Du-mi-ny** champagne - **Dr. Siegert's Angostura Bitters** (a medicinal tonic) - **Blair's Pills** and **Allen's Foot-Ease** (patent medicines) These ads showcase common commercial claims of the era: purity, international prestige, and curative properties. The "Big Four" travel route ad promotes St. Louis tourism, likely tied to a World's Fair. There is **no political cartoon or satire present**—this is straightforward period advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
v4 bottle of Pabst Blue Ribbon The purest and most widely known brand of beer in use. Millions of bottles annually consumed by an. appreciative, and eritical publie In every part of the etvilized world. If it has been your habit to drink foreign alo you owe It to yourself to try Kies A\ be low. fee bre wine fe om he rod sid “Big Four” World’s Fair Route From the Leading Cities of Ohio, Indiana and Illinois St. Louis Write for Folders. 1824 A.D. + 22 GOLD MEDALS DR.SIEGERT'S ‘ANGOSTURA BITTERS The highest type of French Champagne comicbooks.com