Life, 1903-03-12 · page 4 of 26
Life — March 12, 1903 — page 4: what you’re looking at
What you’re looking at
This page is **primarily advertising** with no political cartoons or satirical content. The top-left features an **Oldsmobile automobile ad** emphasizing safety—highlighting how the vehicle's design "eliminates the dangers of the horse's uncertain temper, sudden fright and unruly disposition." This reflects early automotive marketing that positioned cars as superior to horse-drawn carriages. Other advertisements include: - **White Rose Glycerine Soap** (top-right) - **Gordon's Dry Gin** (lower-left) - **Boston Garter** hosiery with a "Viaduct Cushion Button" (lower-right) - **Wm. Williams & Sons** Scotch whisky (lower-left) The page represents typical early 20th-century Life magazine content: consumer goods marketed to affluent readers through appeals to modernity, quality, and social status.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mechanical skill and mathematical exactness eliminate the danger of the horse's uncertain temper, sudden fright and unruly disposition—no * Runaways" with “ The Best Thing on WI and instantly respoasiv of the + There is no factor of unceetainty in the Equipped with a mot: which fuarantecs a ui Call on any of our &8 an improved mixer re and perfect explosion every the rong trussod axles, icles oF write for illustrated book ids Motor Works Detroit, Mich, The best glycerine Soa unequallet. Used for’ years m the Court of H. 1 M_ the Emperor of Russia. Can be applied to the most tender and delicate skin. Manufactured by PERD. MULHENS, Cologne, 0/R, Germany. Sole U. S. Agents, MULHENS & KROPFP, 298 Broadway. New York. Sond 15 cents for full size sample cake, * Its purity is absolute ; tts pertume M GORDON’S DRY GIN FOR COCKTAILS, FIZZES AND RICKYS To be had at the leading Hotels, Restaurants and Wine Merchants BY APPOINTMENT TO HIS MAJESTY KING EDWARD VII. Wn. WILLIAMS & SONS ABERDEEN Established 1840 Liqueur Scotch Whisky GUARANTEED 12 YEARS OLD Branches and Agencies throughout the World REPRESENTED IN \ E. LAMONTAGNE & SONS THE U. S. BY 45 Beaver St., New York All over the civilized world THE IMPROVED BOSTON GARTER IS KNOWN AND WORN Every Pair Warranted “Whithe Name is é stamped on every loop— The CUSHION BUTTON CLASP Lies flat to the leg—never Slips, Tears nor Unfastens ALWAYS EASY GEO. FROST CO., MAKERS, BOSTON, MASS., U. S. A. REFUSE ALL SUBSTITUTES Send 50c. for Silk, 25c. for Cotton, Sample Pair. comicbooks.com