Life, 1903-01-22 · page 17 of 20
Life — January 22, 1903 — page 17: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, not a satirical cartoon page. It contains nine distinct advertisements for luxury goods and services aimed at upper-class readers circa 1903-1904. The ads promote: - **Chartreuse liqueur** (digestive aid) - **The Club cocktails** (pre-bottled, "original" drinks) - **Londonderry Lithia Water** (morning beverage for gentlemen) - **Leadam's Shoe Trees** (footwear maintenance) - **Midwinter Horse Auction** at Madison Square Garden (elite sporting event) - **Santa Fe Railway** (California tourism for the aging wealthy) - **Pure Habana Cigars** (luxury tobacco) The only visual element approaching satire is the "Moki Snake Dance" illustration, which appears to reference Native American cultural practices—likely presented as exotic curiosity rather than serious commentary. The page reflects **Gilded Age consumerism**: advertisements emphasize quality, exclusivity, and leisure activities for affluent urban men—cordials, cocktails, fine horses, and travel.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| A Delicious Digestive Chartreuse 7 —GREEN OR YELLOW — THE HIGHEST GRADE CORDIAL. A GLASS AFTER DINNER IS A WONDERFUL AID TO DIGESTION At firstelase Wine Merchants, Grocere, Hotels, Cs Batjer & Co. 45 Broadway, New York, N Sole Agents for United States, | z | = = | = = = | = | i | = | = = | Fi | : | F3 | = | 3 | 3 | Fi | 3 Ee ee | | The Annual Big MIDWINTER HORSE AUCTION MADISON SQ. GARDEN JANUARY 27-31 FIVE DAYS AND EVENINGS Commencing each day positively at 11 o'clock A.M, sharp; evenings at 7.30 P.M. GREAT ARRAY OF EQUINE CELEBRITIES including a number of the FASTEST TROTTERS AND PACERS that were campaigned last year. Winners for 1903 1a Fast and Slow Classes RURITANIA and DAINTY DAFFO Champion Pair at last National Horse Show, and other Blue Ribbon Winners of nati reputation from Winoga Stock Farm, Chestnut Hill, Pa. Horses of Highest Class for Track, Speedway and Road, Futurity Prospects, Gentlemen's Driving Teams. Catalogue gives full par- ticulars. FASIG-TIPTON CO., Madison Sq. Garden New York City THE CLUB are the original bottled Cocktails. Years of experience have made them THE PERFECT COCKTAILS that they are. Do not be lured into buying some imitation. The ORIGINAL of anything is good enough. When others are offered it is for the purpose of larger prof- its. Insist upon having the CLUB COCKTAILS, and take no other, G.F. WEUBLEIN & BRO,, Sole Proprietors zw YORK, N.Y. Loxpow 29 Broa! Haxtroxp, Con WITHOUT TRE! * The Leverage Does It. bed @ Shoe Tree in your shoe wi the foot is ou x Drives the curl from the toc. Rextores ori: Keeps the sole flat, Men's and Women's Styles, $1, at your Shoe Dealer or direct from LIONEL N. LEADAM 189 PALMETTO STREET, BROOKLYN WITH TR! is the club-man’s joy. He knows nothing is better as a morning beverage. Later in the day he appreciates the way it blends with wines and liquors and when used by itself adds zest to any meal, Moki Snake Dance If you are Growing Old Goto California this winter and add ten years to your life. Wine-like air and balmy sun- shine. Every comfort on the restful California Limited. Chicago to California in less than three days, Why shiver at home? The California tour described in our books; mailed for oc in stamps. Address General Passenger Office, Atchison, Topeka, & Santa Fe Railway, Chicago. Santa Fe Made in the old-fashioned honest way of Pure Habana Tobacco delightfully blended Look for the Bull Dog on each Box J°hn W. Merriam & Co. The Roycroft Segar Shop, which is “At the Sign of the Bull Dog” NEW YORK comicbooks.com