Life, 1902-05-08 · page 23 of 32
Life — May 8, 1902 — page 23: what you’re looking at
What you’re looking at
This page contains no political cartoons or satire—it's purely **advertisements** from the early 1900s. Four products are promoted: 1. **Baker's Breakfast Cocoa** (top left): A chocolate product emphasizing purity and offering a free recipe book for making desserts. 2. **Goerz Anschutz Camera** (top right): Promotes a camera requiring less light than competitors, featuring the "Goerz Lens and Focal Plane Shutter." 3. **Dr. Siegert's Angostura Bitters** (bottom left): A digestive tonic imported from Trinidad, claiming 22 gold medals across major cities and recommended by physicians as a stomach corrective or cocktail ingredient. 4. **Prudential Insurance** (bottom right): Uses domestic security imagery (Gibraltar rock) to market life insurance as family protection. These ads reflect early-20th-century consumer culture, emphasizing product quality through awards and medical endorsements—common advertising strategies of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Delicious Drinks and Dainty Dishes for Lowers and Others ARE MADE FROM BAKER’S did pt BREAKFAST ABSOLUTELY PURE je not Pl ¥ UNEQUALED for Smooth- {0 'taik RR ness, Delicacy, and Flavor hought tanny- TRADE MARK -d him: Our new Choice Recipe Book, SENT FREE, Will tell you how to make tury. Fudge, and a great variety of dainty dishes from our Cccoa and Chocolate. Address, mentioning LIFE. ano, Dept. A.. WALTER BAKER & CO,, Ltd., DORCHESTER, MASS. ESTABLISHED 1780 38 HIGHEST AWARDS IN EUROPE AND AMERICA ~ SANSCHUTZ |\CAMERA NEEDS LESS LIGHT THAN ANY OTHER ILL make pictures when others fail, and will take anything others can. Most compact. lightest and most complete. A wonder- ful instrument for obtaining full- timed results when speed is es- sential. Fitted with the famous Goerz Lens and Focal Plane Shutter Catalogue free from your desler of C.P.Goerz Optical Works Room 63 62 E. Union Square, Now York. aN “= DR STEGERTS The Worlds Best Tonic Imported from Trinidad aw 22 GOLD MEDALS Unrivalled appetizing tonic and stomach PPM corrective,rccommended by physicians A half a wine-glass before or aftcr meals or LONDON 1862 before retiring strengthens the jaded stom- PHILADELPHIA 1876 ach. A few dashes in pure liquor, sherry, or champagne, the epicure’s delight. In- VIENNA = 1873 dispensable on every private sideboard, Refuse imitations and cheap substitutes. CHICAGO 1893 None genuine except Dr. Siegert’s. On LONDON 1886 the market 7o years, Made only by DR. J. G. B. SIEGERT & SONS. BUFFALO 1901 AU Grocers and Druggists, PARIS 1867 ). W. WUPPERMANN, Sole Agent, 1878 1900 NEW YORK, N. Y. anes PRUDENT! gchas roe STRENGTH OF GIBRALTAR * ny rN ge Encircle Your Family with the protection of Life Insur- ance and thus leave them free and independent, giving them the benefits your own efforts now provide. Write for Information, Dept. O The Prudential Insurance Company of America JOHN F. DRYDEN, President HONE OFFICE, Newark, N. J. comicbooks.com