Life, 1902-03-27 · page 31 of 36
Life — March 27, 1902 — page 31: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, likely from 1915 (based on the Manhattan Theatre ad dating). It contains minimal editorial content—mostly commercial advertisements for luxury goods and services aimed at affluent readers. Notable ads include: - **California train travel**: promoting the "Overland Limited," positioned as the world's most luxurious train - **Cocktail products**: Heublein's Club Cocktails and Gold Lion Cocktails compete for the "original" designation—a common early 20th-century advertising strategy claiming superiority through authenticity - **Spirits**: multiple whiskey and brandy advertisements (Hunter Baltimore Rye, Martell's Brandy, Old Crow Rye) - **Apparel**: Boston Garter for men, with patent litigation mentioned - **Theater**: a Broadway show featuring Herbert Kelcey and Effie Shannon The page reflects the **consumer culture and leisure pursuits of wealthy Americans** in the early 1900s. The repeated emphasis on "original" and "best" in liquor ads suggests competitive market saturation. No political cartoons or satire are present—this is straightforward commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CALIFORNIA The New Overland Limited Most Luxurious Train in the World | Daily from Chicago; less than Three days en route via the CHICAGO & NORTH-WESTERN UNION PACIFIC AND SOUTHERN PACIFIC RAILWAYS No extra charge for fast time and luxuri- ous service, First-class excursion tickets at $50.0 from Chicago, with corresponding rates from other points, will be on sale April 2oth to 27th, inclusive. Full informa- tion from any ticket agent or by addressing W. 0. KNISKERN, OCmE@aL PASSENGER & TICKET AGENT ‘Crecago & NomTH WESTERN RARWAY, ‘Crecaga. are the original bottled Cocktails. Years of experience have made them THE PERFECT COCKTAILS that ghey are. Do not be lured into buy ing some imitation. The ORIGINAL of anything is good enough. When others are offered it is for the purpose of larger prof- its. Insist upon having the CLUB COCKTAILS, and take no other, C.F, HEUBLEIN & BRO, Sot Propettors 29 Broapwax, New Youx, N. ¥- Harrrorp, Cow: amis Manhattan Theatre “Wren.” Mr. Herbert KELCEY Miss Effie AND SHANNON In HER LORD AND MASTER. BY MARTHA MORTON. Evenings, 8:20. Matinee Saturday, &:15, What is wanted of a cocktail fs that it shall be made of the best materials, used in correct proportions, Very few know how to make a cocktail, and fewer use good goods. Only the Dest ‘goes into ! Gold Lion Cocktails and in correct proportions. Al- ways delicious andthesame, Seven varieties. \ ‘The Cook and Berahelmer Co., New York oN Seo Cf 2 .. LIFE BINDER... CHEAP, STRONG AND DURABLE. We furnish these i in black or red, to hold 26 numbers, for $1.00, postage prepaid, LIFE PUBLISHING CO., 19 West 3ist Street, N.Y. “A Genuine Old Brandy made from Win —HMedicat Press (London), Aug. 1899. MARTELL'S THREE STAR BRANDY AT ALL BARS AND RESTAURANTS. Rare Opportunity 1s offered, through death of principalown. er, to purchase one of the ‘and most profitable WHOLESALE WINE AND SPIRIT HOUSES IN THE COUNTRY. Doing a steadily increasing business of onep RSG Sela tnsenane, Bases a Subhas manip otcolarta reer, Teor A i a ny and Trademarks, the opportunity is ia dget ss a2 ‘exceptional one, |, address orcallon “HURRY & LYS OUTTON, 76 wituam oT. Gr. New 3 York Crry. oldest, larges® H. B. KIRK & CO. Old Crow Rye sre Whiskey sou somuns, sew vork Improved THE STANDARD FOR GENTLEMEN ALWAYS EASY WIE Tho Name “Boston Lies flat to the leg—never| Slips, Tears nor Unfastens tr, Sk Ble., Cotton ‘on receiph of price, ‘THE “VELVET GRIP’ PATENT HAS BEER! SUSTAINED BY THE U. S. CIRCUIT COURT, OUCH & ¢@° FirzcerA WGI BROADWAY. 688 BROADWAY. 723 SIXTH AVENUE, NEW YORK, The Best Stimulant When worn out or run down is found in Hunter Baltimore Rye The Finest Type of the R Purest Whiskey. wv rae jane wy It is particularly FMM aa recommended to PASCO women becausc of METUOUIGS am its age and ex- BALTIMORE callence: fir clans cata and by jobbers, NAHAN & 6ON, Baltimore, Md, micbooks.com