Life, 1901-12-02 · page 41 of 44
Life — December 2, 1901 — page 41: what you’re looking at
What you’re looking at
This page is **entirely advertising**—not satire or political commentary. It's from *Life* magazine's advertising section, promoting alcoholic beverages popular in the early 1900s. The ads showcase **Club Cocktails** (pre-mixed drinks by Heublein & Bro.), **Goulet Champagne** (marketed as served to King Edward VII), **Gold Lion Cocktails** (a Paris Exposition gold-medal winner), and **Hunter Baltimore Rye** whiskey. The illustrations depict gentlemen in formal dress enjoying these drinks at clubs and hotels—reflecting the era's upper-class leisure culture. The tagline "No Friend Like An Old Friend" emphasizes brand loyalty and tradition. The context: these ads assume readers were wealthy enough to frequent fashionable hotels and clubs, and positioned alcohol as a refined necessity for entertaining and celebration—particularly around Christmas (the "Happy Festival" ad).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CLUB COCKTAILS No Friend Like An Old Friend. =| Inthesedaysofamul- of brands, itis know that here is one [7 which does not have to be taken on faith. Years of experience have Stub perfect blend of liquors that they are, and years of use have made them household words all over the country. Ask atany hotel, club-house, druggist or fancy grocer, shich is the best, and the answer every-time will be the ‘ Club Cocktails.” The secret of their well-deserved popularity is that they are made entirely by actual weight and measurement, from the best quality of liquors, and thus ensuring a perfect drink. in seven varieties: Manhattan Mar- . York, Tom Gin, and W key. all of the uniform high grade, and all worthy of a place in the cellar of every oanoisseur in the land. The only brand of Cocktails listed by the best houses in this country. Also served on the buffet and dining cars of the principal railroads. G. F. HEUBLEIN & BRO., Sole Proprietors. 29 Broadway, New York. Hartford, Conn. 20 Piccadilly, London. OULET CHAMPAGNE The Most Exclusive Wine Sold on the American Market BRUT “'93"" Private table of his Majesty, King Edward VII. FREDRICK GLASSUP Sole Agent in United States and Canada EXTRA QUALITY DRY One of the few Champagnes served at the At the Fashionable Hotels and Cafes Gold Lion Cocktails A blend of the highest grade materials in exact pro- portions; fully matured in wood before bottling, Gold Medal, Paris Ex- position, 1900, The Cook and Bernbetmer Co., New York The Happy Festival The Christmas pudding needs the finest sauce; Christmas desserts need the richest flavor; Christmas Cheer and Hospitality need the Purest Whiskey. For all the needs of this happy season Hunter Baltimore Rye vorrito sy WH LaNaHANS SON BALTIMORE . isunexcelled. It isthe j finest type of the purest whiskey. Sold at all frat-class cafés and by jobbers WM, LANAHAN & SON, Baltimore, Md. comicbooks.com