Life, 1901-06-27 · page 17 of 21
Life — June 27, 1901 — page 17: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not political satire or a cartoon. It's a Kodak camera advertisement from *Life* magazine promoting Eastman Kodak Company's products. The ad uses superlative language—"triumph of KODAKERY"—to praise Kodak's manufacturing excellence in construction, mechanics, and lenses. It emphasizes a practical selling point: cameras load in daylight using transparent film cartridges, eliminating the need for a darkroom. The price range ($5.00 to $35.00) indicates multiple camera models for different budgets. The ad invites readers to request a free catalogue from dealers or by mail for detailed product information. This represents early 20th-century advertising that emphasizes technological achievement and consumer choice rather than hard-sell tactics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
To the perfection of Kodak con- struction, to the perfection of the Kodak mechanism, to the perfec- tion of the Kodak lenses, is due the triumph of KODAKERY All Kodaks load in daylight with our Transparent Film Cartridges. Several styles use either plates or films. Catalogue, free at the dealers or by mail, describes them in detail. $5.00 to $35.00 EASTMAN KODAK CO., Rochester, N. Y. comicbooks.com