Life, 1901-03-28 · page 17 of 20
Life — March 28, 1901 — page 17: what you’re looking at
What you’re looking at
This is primarily an **advertising page**, not a satirical cartoon section. The page contains multiple product advertisements from circa 1916, each targeting different consumer interests. **Key Advertisements:** - **Van Houten's Cocoa** and **Ballantine Beer** promote food/beverage products - **Columbia Electric Automobiles** advertise a 40-mile electric vehicle, positioning it as requiring no mechanical knowledge—appealing to non-technical users, particularly women - **Arnold Constable & Co.** sells women's fashion items (neckwear, laces, parasols) - **The Prudential Insurance** features the largest ad, using a "Woman's Viewpoint" to frame life insurance as a husband's duty to protect his wife financially after his death **Social Context:** The Prudential ad reveals early-20th-century gender assumptions: women are positioned as economically dependent, requiring male protection through insurance. The company appeals to male responsibility and duty. The electric vehicle ads similarly recognize women as potential consumers who might prefer vehicles requiring less mechanical expertise. This reflects Progressive Era marketing strategies targeting expanding female purchasing power while reinforcing traditional gender roles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
digestible nourishment tk fast, Luncheon, or Supper, at all grocery stores—order it next time. the finest Beef is unequalled, In Sixth Year of Service, ELECTRIC RUNABOUT. FORTY MILES’ ON ONE CHARGE. pacity of the Colimbia ay ehictes. equipped with neve field of rervice fo bile, ‘operated by man. ELECTRIC VEHICLE COMPANY,| EXartfora, Conn. Women’s Neckwear. Silk and Lace Rufis, Chiffon Scarfs, | Appliqued Batiste Collars, French Fichus, Rich Laces, Lace Robes. Bridal Veils. Real Lace Handkerchiefs. Parasols. Gloves. Seadmny & 1916 a UNEW YORK, THE BEST JUDGES ARE THE % [$ SUREST USERS OF BALLANTINE BREW. Ye more you know of brewing the more you'll ted with |] machine, STANHOPE—STYVLE F. You are not a mechanic and prob- ably don’t enjoy puttering with a The Electric Vehicle is always ready, requires no mechani- cal knowledge to runit, and among Electrical Vehicles, the “National” is pre-eminently simple, powerful, elegant and excellent. Send 100. ute Be publiehed e mojo ad eamamasiieds National Automobile and Electric Co. WI2 East 220d St., Indianapolis, Ind, r,| |Ulustrated pamphict malted free to any address! On Draught or in Bottles. P.Ballantine & Sons, Newark, N.J. 14 Cedar St., cor. Washington, New York. rvvvuyeyere From the Woman’s Viewpoint Life Insurance is more than an investment—more than simply sound business judgment. It is her guarantee of support and comfort in the future—the bulwark of protection which you are in duty bound to provide. The Prudential would like to have the application. Write for particulars. Address Dept. O. THE PRUDENTIAL INSURANCE COMPANY OF AMERICA JOHN F. DRYDEN President PPS SOOO NNN Tea HOME OFFICE: Newark, N. J. comicbooks.com