Life, 1900-10-18 · page 22 of 22
Life — October 18, 1900 — page 22: what you’re looking at
What you’re looking at
This is a full-page advertisement for *The Youth's Companion*, a Boston-based magazine, appearing in *Life* on October 18, 1900. It's not a political cartoon but rather a subscription pitch. The ad lists "10 Reasons For Subscribing" to promote the 1901 subscription at $1.75 yearly. The appeal emphasizes wholesome content: stories by popular writers, articles about distinguished figures in literature and science, moral influence ("high thinking and worthy living"), and reliable news coverage. The incentives include nine free issues (November-December 1900) and a gift calendar featuring the "Puritan Girl" design—reflecting the publication's appeal to middle-class American families seeking educational, morally uplifting reading for young people. The "Puritan" branding invokes cultural values of the era. This represents turn-of-the-century magazine marketing targeting households seeking respectable, improving literature for their children.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
October 18, 1900, By subscribing Now for 1901 you will receive Free all the nine issues of The Companion for November and : December, 1900, including the Special Holiday Numbers, —See offer below. You will receive as a special gift the beautiful * Puritan i Girl” Calendar for 1901, designed and lithographed in 12 colors expressly for The Companion. Reasons The Companion will bring to you in each of the next fourteen months as much good reading as a magazine of 500 pages. Every coming issue will contain from three to six capital stories by the most popular writers of fiction. Through The Companion’s special articles you will immediately make the acquaintance of men and women distinguished the world over for their achievements in literature, science, exploration and statesmanship. In the first number of The Companion that you will receive ,you will welcome to your home an added influence toward high thinking and worthy living. The Companion opens a window through which all the members of the household in town and country can get a clear view of the history of the times. You cannot make a better investment of $1.75 for your- self or your family, and the earlier you invest it the larger will be the return. The Companion's editorial articles are fair and im- partial, and its record of current events is invariably trustworthy. The Companion’s new volume for 1901 promises to excel that of any former year. Illustrated prospectus and sample copies of the paper sent Free. "THOSE who subscribe before November 1st, sending $1.75, the yearly subscription price, with this slip or the name of this publication, will receive the nine issues of The Companion for November and December, 1900, Free, including the Special Holiday Numbers, and then the issues for 52 weeks, a full year, until January 1, 1902. This offer includes the gift of the new Companion Calendar, in twelve- color printings from exquisite designs painted expressly for The Companion. Price to non-subscribers, 50 cents. 5 32 The Youth’s Companion, Boston, Mass. OF THE J. W. PRATT CO., NEW YORK.