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Life, 1900-10-18 · page 21 of 22

Life — October 18, 1900 — page 21: what you’re looking at

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Life — October 18, 1900 — page 21: Life, 1900-10-18

What you’re looking at

This page is primarily **advertising**, not editorial satire. The main content consists of commercial advertisements typical of early 20th-century magazines. The **Zon-o-phone ad** (top) represents a patent dispute in the emerging phonograph industry. The company claims their disc format is superior to the competing "Gram-o-phone" and warns against counterfeit machines—reflecting intense corporate competition over early sound-recording technology. Other advertisements include: - **White Rock Lithia Water** (mineral spring product with pastoral imagery) - **Whitman's Chocolates** (candy) - **Old Overholt** (whiskey) - **Keeley Cure** (addiction treatment for alcohol and opium) - **Corsique** (bust-development product, reflecting period beauty standards) The **Keeley Cure ad** is historically notable: it advertised treatment for substance addiction at a time when opium and alcohol dependency were widespread public concerns without modern medical frameworks. The page reflects early 1900s consumer culture and social anxieties now largely obsolete.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

O MUCH SUPERIOR that we have abandoned our Gram-o-phone, including its name. The Zon-o-phone is the only legitimate disc (flat record) talking machine : reinforced by the allied patents of the American Graphophone Co., Columbia Phonograph Co., National Gram-o-phone Corporation, Universal Talking Machine Co, - G WARNING. — Parties who have recently attempted to trade in the Gram-o-phone, and {4 reap the advantage of our prestige, have been enjoined. All others are warned as to the purchase and sale of machines bearing that name. ‘The Zon-o-phone records, by a newly discovered process, are incomparably superior to our Gram-o-phone records. Zon-o-phones and records for sale everywhere. Send for Catalogue. NATIONAL Gi -O-PHONE CORPORATION, 874 Broad: » New York, SUBSTITUTED FOR OUR GRAM-0-PHONE ae mancnesy Gere e Te Parigy ib onih Bh, BRANCHES: Cuscaoo, 161 State. Bostow, 178 Tremont. Parva., 18 North oth. San Francisco, Sherman Clay & Co. — A PIECE-OFFERING settles the candy question. Candy lovers all agree on the special goodness of Whitman’s CHOCOLATES AND CONFECTIONS. ‘They're sold everywhere. WHITHAN 4 808, Instantaneous Chocolate is fect in flavor and quality, delicious and hectthful. Made instantly with boiling mill. Why Take Chances ‘When you can be sure of it? OLD OVERHOLT Bectied te Bead) itt die airy A. Ovennott & Co., PITTSBURG, PA. "ST Ms Vien and Hifa-witbonk tie aa?” “pies a watene Wi | BEAUTIFUL_BUST Por sale by Dealers; at Hotels, Cafes, Bars, and on Dining Cars everywhere. WHITE ROCK MINERAL SPRING COMPANY, Waukesha, Wis. Alcohol, Opium, we Drug Using. [tereaso; see pox Siscese syielde gnaity, to the | OGDENSBURG, N. ¥. bie Che Gold’ Treat: nent ase administered at these |LEXINGTON, MASS, KEELEY INSTITUTES. | PROVIDENCE, R. L Communications confidential. ‘Write for particulars. WEST HAVEN,CONN. Guarantocoea CORSIQUE positively fils out all hollow and scrawny places, develops and adds perfect bape to the whole form ‘wherever deficient. QUARANTEED TO DEVELOP ANY BUST or Money Refa: ges bust. It French Form and joper and NEVER FACS. Booklet malled ’ FRE®, showing a per- fectty developed form, with fall Instructions how to be- come beantiful, Write today or call and see demonstration, MADAME TALIS TOILET 00, BI. Moores Ava, CHICAGO, TLL. GAFE SURE PERMANENT