Life, 1900-04-19 · page 2 of 20
Life — April 19, 1900 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising and promotional content** rather than political cartoons. The main elements include: 1. **Whitman's Chocolates ad** (left): Features smiling faces promoting their confectionery products, appealing to the common consumer practice of giving chocolates as gifts. 2. **Londonderry advertisement** (center): Promotes this brand as appearing "on every well appointed table," reflecting early 20th-century aspirational dining culture. 3. **W. & J. Sloane ad** (right): Interior decoration services for wealthy households. 4. **Sen-Sen advertisement** (lower right): A breath mint product marketed as a "dainty toilet necessity." 5. **Easter Number promotion** (bottom half): The dominant content advertises Life magazine's Easter special issue, priced at 25 cents, featuring cover art and literary contributions. The page reflects **consumer culture and class aspirations** typical of this era's magazine advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Great Expectations Have unrivalled facilities for are fuldited by ev 3 oorm taking entire charge of the Interior Decoration of Private Houses, ' H , f v A f and are prepared to submit Whitman's , 4 original desigas in colors, / Chocolates . 4 make estimates, and give ex- and ~ pert decorative suggestions. Confections | eat es S This department isin charge of practical artists of great ability and is complete and comprehensive to a detail, Broadway & 19th Sti NEW YORK. confectionery art. A revelation 1p the blendingorthe most exquisite favors, are for aale every- where. Dainty boxed. Always fresh. Ask for them, Whitman's Instantaneous Chocolate rfect in Naor ality BBC’ All you have guessed about life inaurance may be wrong. Ifyou wish to know the truth, send for by the Pexx’ Murua " = é >, 8 'SOLD EVERYWHERE || Lire. ‘%21-3-5 Chestaut ra} ae : ye ‘ r : wF5 NOW READY! EASTER NUMBER OF LIFE. FOR SALE ON ALL NEWS-STANDS. PRICE, 25 CENTS. LIFE’S Easter Number is filled with good things Artistic and Literary. “ THE COVER shows an exceptionally rich design by ALpert D. Beasurietp, printed in colors and gold. THE PICTURES. C. D. Ginson, who draws exclusively for LIFE, has a double page drawing in this number. Beautiful full page half-tones by Henry Hurt, C. ALLAN Gitpert, T. K. Hanna, Jr., E, W. Kemte, and many others LITERARY FEATURES. An Easter Sermon by Acnes ReppLitr A Satire by Mapetine Bripces, and Poems and Stories by THEoposls PickerInG Garrison, Pau West, Tom Masson, and many others. ¢ PACKAGES ONv. | <M The Easter Number is sent to all regular subscribers to LIFE without extra charge: For sale by all book-sellers and newsdealers, or sent on receipt of price by LIFE PUBLISHING COMPANY, 19 and 21 West Thirty-first Street, New York City. “CopvaicnT VOR GREAT GRITAIN BY JAMES HENOEREON UNDER THE ACT OF 1001 comicbooks.com