Life, 1900-04-05 · page 17 of 20
Life — April 5, 1900 — page 17: what you’re looking at
What you’re looking at
This page is primarily **advertising mixed with cultural content**, not political satire. The main features are: **Pabst Malt Extract advertisement** (center-right): Promotes a health tonic by reproducing "Baby's First Adventure," a sentimental painting by Herman Kaulbach. The ad promises the malt extract will give "increased vigor and power" and offers a free art reproduction to customers—a common early-1900s marketing tactic. This reflects the era's faith in patent medicines and mail-order premiums. **Rambler Bicycles advertisement** (left): Emphasizes durability and quality, noting these bikes have been manufactured for "twenty-one years." The $40 price point targets middle-class consumers. **Bottom section**: Announces theatrical and book products, including a play adaptation of "Barbara Frietchie" and art reproductions available through Life Publishing. The page shows how turn-of-the-century magazines mixed entertainment with consumer advertising, while products like malt tonics occupied a murky space between food, medicine, and dubious health claims—before FDA regulation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pabst Malt Exirad The Best Tenic ANY of the first wheels made in the great Ramblce factories, “ = ‘ ve BABY'S FIRST ADVENTURE" Is the prettiest, most artistle pleture of the day, teenisone Years aco. were ridden by Painted by the celebrated artist, Herman Kaulbach. The original haa been purchased I een need tie fa Munich by the owners of Pabst Malt Extract, expressly for this fine reproduction, 3900 | ABST MALT EXTRACT Is the purest Picture and best of all maltextracts. It is pre- Certificate pared from selected malt,under a formula | The undersigned approved by a jury of eminent scientists, BICYCLES Tt will put new flesh upon you; brace you carees (9 Give ihe S m up; revive your whole system. It gives tiilcate one Copy, ‘Notice the extra reinforced frames you increased vigor and power to perform 13x17, of the Ar: | ‘Mork, [thas been ou the marbet fox totype ‘In Afteen ve it Is preseri y leading a E- ERY Rambler purchased makes used In almost every hospitel, colors, reproduc: a Rambler enthusiast, because sale by every enterprising druggist. Aaventare when Ramblers could not be improved up- each of the num- cn, they last. HowtoGeta Beautiful Picture Free bers hereoa ha been canceled up- When you buy your frst six bottles your druggist will make you a present of & on theparchsse of lovely Artotype, entitled, “Baby's First Apettle of The Adventure.” This fine picture cannot be bought at art stores nor obtained in any Drageist's RICE other way than that plainly outlined here. Signature vvrssceusse Rambler agencies everywhere, Ask for booklet “Just or Ace.” There is no wheel more “up-to-dat ho better wheel made, at any price. a Bieyais ToThe Publics Most druggists sell The “Best” Tonic. If yours does not, send us ee ae $1.50 for a half dozen bottles and one picture, or $2.50 for one dozen bottles and two Gormully & Jeffery Sales Dept. pictures, Express charges fully prepaid. Address, Pabst Brewing Co., Milwaukee, Wis, Cutcaco Models from life, Heautles, Stereo) ppg te le ; ery ae ‘opie, etc, Last © minia- H H THESE fs PHOT OSes itititisest:, Barbara Frietchie, Proofs of iii sind joie KNAGEL NACHF, Munich, 1 Brietfach, Germany, THE FREDERICK GIRL. ese tissue paper. Large ° oe double-page Proofs, in- A Play in Four Acts. Ry Clyde Fitch. (@) rig. nal cluding transportation : : eer to any point in the out) Cover lithographed and Shinn's portrait ot . United States or pre yy 4! | Julia Marlowe in colors. Complete text. Drawings Canada, $2. Smaller RI Thirteen plates of scenes from Proofs, $1. Tounoen went Ovtmcnt Distuitey the celebrated play. - Miniature Catalogue of Agen or OS eect eS _ in LIFE 150 specimens for selection 48 aanmst quantity awoned- moe nerd A @ sent to any address on ree TANOM FOR Tae PResuCTION OF ums: Z Paper Cover, 25 cents, Boards, 50 cents. ceipt of ten cents. soe<agwn Ret ano Mountam Seung, FOR SALE BY ALL BOOKDEALERS, OR SENT POSTPAID ON RECEIPT OF PRICE BY WALA ais BisTONOUSHED FORITS = Z ‘avout puniry DELICACY AND BCOWTTH en nant erie. , LIFE PUBLISHING COMPANY, | Sorrzo Bono pirecr SRO THE BARREL. + 19 West Thirty-first Street, NEW YORK CITY.