Life, 1900-03-22 · page 19 of 20
Life — March 22, 1900 — page 19: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content** rather than editorial satire. The main cartoon by C.D. Gibson shows a boy and rabbit in a forest with the caption "I am going, if he aims at you he'll be sure to hit me"—a humorous domestic scene about protecting a pet. The page heavily promotes Life Publishing Company's forthcoming releases, including "Coontown's 400," a book of humorous illustrations by E.W. Kemble described using the period term "darky life"—reflecting the racist caricature humor common to early 1900s American magazines. The Easter Number advertisement solicits high-end advertising from businesses, listing premium rates ($75-$500 per page). Other ads include a "Debility Electric Belt" claiming to cure male weakness through nighttime wear—a common quack remedy of the era. The page lacks sustained political commentary; it's a snapshot of turn-of-century American magazine commerce and popular entertainments, including the casual racism considered acceptable at the time.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Portable Houses, | CURFS'BELD Hunters’ Cabins, Children’s Play Houses, Summer Cottages, MERSHON & MORLEY, : . Saginaw, Mich. American Ring Co. = H 10 cents and 25 cents, at all drug stores. NOW READY! Coontown’s 400. Thirty humorous plates by E. W. Kemble, America’s best delineator of darky life. Buff linen binding, with special cover design in black and red. Price $:.00, of all booksellers and newsdealers, or post-free, on receipt of price, by LIFE PUBLISHING COMPANY, 19 West Thirty-first Street, New York City. THE EASTER NUMBER OF LIFE now being prepared, will be dated April 7th and published nearly two weeks before Easter Sunday (April 15th). The announcements of high-class business houses are solicited for its advertising pages. This is an extra number, con- sisting of thirty-two or more pages of up-to-date illustrations and letter-press. No advertisement well be accepted occupying less than one-quarter page, of which thts announcement shows the exact size, The price is $75 for one-quarter page, $150 for half page, and $3co for full page. For a page facing an entire page of reading matter the price is $400. For the back cover page, printed in colors to correspond with the front cover, the price is $500. a This number will contain a double-page draw- ing by Charles Dana Gibson. An Easter sermon by Agnes Repplier. Beautiful full-page half-tones by Henry Hutt, Allan Gilbert, E. W. Kemble and others. A satire by Madeline Bridges, and poems and stories by Theodosia Pickering Gar- rison, Paul West, Tom Masson, and many others, The cover will show an exceptionally rich design by Albert D. Blashfield, printed in colors. 1 AM GOING, IP HE AIMS AT YOU NF'LL BE SURE TO NIT ME. ae cai LIFE PUBLISHING COMPANY 19 WEST 31st STREET NEW YORK CITY BY C. D. GIBSON = oe . D. Cy DEBILTY eee | ¥ ) Beer tf Electric . 7 : | g Belt a per- Upon receipt of $5.00, the Publishers of LIFE will be pleased to eB foct and scientific home self- ‘ Fe) Se treatment for weaknesses, send, express prepaid, a copy of Mr. C. D. Ginson’s latest book, \ You wear itat night. It gives * Ws By strongth while you sleep. entitled “THE EDUCATION OF MR. PIPP.” A charming Over six thousand cured dur- f . ing 1898. My little book, “Three Classes of Men,” book for a Wedding Gift. (Seventy-seven illustrations.) explains all, and {s sent In plain sealed envelope free, I answor all lettors personally, or tho belt may be acon and current tested at any of my offices, LIFE PUBLISHING COMPANY, Dr. 1. F, SaxDEN, 626 Brondway, New York, N. Y. Chicago: 183 So, Clark Street. Boston: 183 Tremont 19 WEST THIRTY-FIRST STREET, NEW YORK. Street, Philadelphia: 924 Chestnut Street. comicbooks.com