Life, 1899-09-28 · page 17 of 20
Life — September 28, 1899 — page 17: what you’re looking at
What you’re looking at
This page is primarily **advertisements**, not satirical editorial content. However, the lead ad is notable: **"Battle-Ships Having a Gramophone"** features Rear-Admiral Schley endorsing the National Gram-O-Phone ($18.00). Schley was a prominent Spanish-American War naval commander (1898), making his celebrity endorsement timely and credible for selling early sound-recording technology. The ad lists U.S. Navy ships' names, implying these vessels used the gramophone—a marketing strategy linking cutting-edge consumer technology to military prestige and modernity. The remaining ads promote pianos, specialty soaps, pens, cologne, portable play houses, cigarettes, and California rail travel—typical turn-of-century luxury goods and services. **Context for modern readers:** This reflects the early 1900s when celebrity military endorsements and brand-name authentication (like the "genuine" Farina Cologne warning against counterfeits) were persuasive advertising tactics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
wchell, a. ations n and Com. k and imate ling. ; man banish plish tog. gence. ‘LIFE: BATTLE-SHIPS... HAVING A Gramophone NEWARK SAN FRANCISCO CHARLESTON CHICAGO MIANTONOMOH BALTIMORE MONADNOCK PHILADELPHIA TERROR NEW ORLEANS ALBANY CINCINNATI RALEIGH ATLANTA BOSTON LANCASTER MINNEAPOLIS TEXAS PURITAN OLYMPIA IOWA INDIANA BROOKLYN OREGON NEW YORK COLUMBIA MONTEREY REAR-ADMIRAL SCHLEY writes: “ Nothing in the sound reproducers of to-day so marvelous as this wonderful discovery.” Price, $18.00.. RECORDS—Flat, Signed, Indestructible. NATIONAL GRAM-O-PHONE CORP., Cor, BROADWAY & 18th STREET, NEW YORK. FOR SALE EVERYWHERE, Masons. Hamlin PIANOS Hundreds of persons who had formerly purchased these world-famed Organs have since purchased Mason & Hamlin Pianos, because they knew that anything produced by this house would be the BEST. Catalogue and full Information free, Easy payments if desired. BOSTON. NEW YORK. - CHICAGO, 146 Boylaton St. 3 and 5 West 18th St. 250 Wabash Avo. ‘The most fraudulently and flagrantly counter. feited article on the market to-day is the genuine Johann Maria Farina Cologne Old cuseders are hard to deceive. They may be misled by the bottle and label, but they Arow the Cologne. You cannot be deceived if the label reads GEGENUBER dem uber” must appear or Highest prarses from Nikisch, Paur, Dr. Mason, Sherwvod, Steveking, ete. As good as Mason & Hamlin Organs. Need more be said? Those who like a biunt pen that Is not @ stub will be specially pleased with FSTERBROOK'S JEFFERSON No. 1743. A remarkably easy writer. 150 other styles. Ask your Stationer. ™~ Esterbrook Steel PenCo. Works, Camden,N.J. 26John8t.,N. ¥. Johann Marla Farin: Julichs Platz—the wo the bottle is a worthless ii . Send for circular. Each bottle alto bears the label of Schieffelin & Co., New York, Sole Agents. MADE BY W.D. & H. 0. WILLS BRISTOL, EXGLAND Capstan Cigarettes Three Castle Cigarettes For sale by all first-class dealers. J. W. SURBRUG, Agent, 204 Broadway, New York “COSMO” BUTTERMILK TOILET SOAP E ITS PURITY AND EXQUISITE ODOR MAKE IT DELIGHTFUL SOOTHING BENEFICIAL and REFRESHING FoR TOILET & BATH Excels any 25c. Soap Sells for Ten Cents Note Style of Package Take only “COSMO” COSMO BUTTERMILK SOAP CO., CHICAGO, U, S. A. PORTABLE HOUSES. Buy your children a Play House; your boy can erect tt. For particulars write to. Mershou & Morley, Saginaw, Mich. We manufacture portable houses Yor ‘Munters! Cabing, Summer Resort Cottages, and w dozen other pur- PHERSHON & MORLEY, Saginaw, Michigan, A TRIP TO isa revelation to one who has not made it, and a double pleasure to those who have enjoyed it. The way to gois by the New York Central Lines—you have the choice of a dozen routes and | the quickest and most comfortable trains. Fora copy of the * Luxury of Modern Ratlway Travel” end # Lcent stamp to George H. Dantels General Passeuger Agent, Grand Central Station, New York.