Life, 1899-07-27 · page 19 of 20
Life — July 27, 1899 — page 19: what you’re looking at
What you’re looking at
This page is primarily **advertising and self-promotion** for Life magazine, not a political cartoon. It showcases two distinct sections: **Top section:** A list of major advertisers (insurance companies, publishers, dry goods merchants, etc.) with the motto "An advertiser is known by the company he keeps"—establishing Life's prestige by association with recognizable brands. **Bottom section:** A satirical "Bureau of Bachelor Beauties" service offering escorts, wedding attendants, and mourners for hire. The three photographs show available men with tongue-in-cheek descriptions: a young French nobleman in reduced circumstances, a cosmopolitan gentleman, and a witty conversationalist. Their rates are listed (e.g., "$25 by day, $10 evening"). The satire mocks both the pretensions of impoverished European aristocrats seeking American employment and the absurdity of commercializing social respectability. It's a humorous commentary on Gilded Age society's obsession with appearances and hiring appropriate-looking people for social functions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE AS AN “An advertiser ts known by the company he keeps.” ADVERTISING MEDIUM. Life has the Continuous Patronage of these Leading Advertisers: Insurance, The Mutual, The N.Y. Life, The Equitable, ‘The Manhattan. The Travelers, ‘The Prudential, The Penn Mutual, Ayer, J. C., & Co. American Ring Co. American Tobacco Ca Armour & Co. Beecham. Burton Rros. Bausch & Lomb Optical Co, Borden's Condensed Milk, Cluett, Peabody & Co. Crouch & F Dixon Crucible Co. Detroit Stove Works, erbrook Stecl Pea Co. Ely’s Cream Balm, Publishers. Charles Scribner's Sons, D. Appleton & Co. Harper & Bros. R. H. Russell. ‘The Macmillan Co. The Century Co. Youth's Companion. Dry Goods. Arnold, Constable & Co. B, Altman & Co, James McCreery & Co, James McCutcheon & Co, Louise & Co, Stern Bros, W. & J. Sloane, MISCELLANEOUS. F. H. Leggett & Co. Gas Engine ana Power Co. Gormully & Jeffrey. Harris Safety C Hay & Todd M''g. Co. Hoff's Malt Extract. Hartley & Graham, Heublein & Bro. Hunter Whiskey. Indiana Bicycle Co, Jaeger Sanitary Co. Krementz & Co. Lea & Perrin, Libby, McNeill & Libby, Lucke & Co. Mulhens & Kropf. Martell’s Brandy. Northern Sttamship Co. New York Central Railroad. Nestor Cigarettes, Old Crow Whiskey. Overman Wheel Co, Orerholt & Co. Pennsylvania Railroad. Pear's Soap. Pozzoni. Pope Manufacturing Co. + Pommery " Champagne, Quaker Oats. Robert Low's Sons. * Ruinart " Champagne, Remington Typewriter. ADVERTISING RATES ‘ON APPLICATION. LIFE PUBLISHING COMPANY, NEW YORK. Silversmiths. Benedict Bros, Gorham Manufacturing Co. Meriden Britannia Co. Reed & Rarton. Tiffany & Co, Theodore #. Starr. Waltham Watch Co, Rheinstrom Bros. Schieffelin & Co. Sozodont. S. F, Whitman & Son, Seville Packing Co. Southern Railroad, Shaw Stocking Co, Surbrug. Swift & Co. The Gramophone Corp. The Liebig Co. Woodbury. Whiting Paper Co. Western Wheel Works, Wilson Distilling Co, Yankee Suap. LIFE’S BUREAU OF BACHELOR BEAUTIES. At the solicitation of many readers, LIFE has opened an office which it feels sure will fill a long-felt want. ESCORTS FOR LADIES To social events of every description. This Bureau will also keep on hand a corps of Sad-Looking Gentlemen to act as It is intended to supply BEST MEN AND USHERS FOR WEDDINGS. (Also prepared to act as grooms in cases of emergency.) MOURNERS OR PALL-BEARERS AT FASHIONABLE FUNERALS. N.B. Foreign gentlemen of title who find themselves in straitened cir- cumstances can secure stendy and agreeable omployment (with matri- moonial posst- bilities) by addrossing this Bureau. Address all communica- tlons LIFE’S BACHELOR BEAUTIES, 19 West Thirty-first Young nobleman, from xonth of Franc ‘Thoroughly cosmopolitan and up to date; Hnitilant conversattonalist : can keep small Yerses easily on all subjects relating to Love or voice ; effective at afternoon teas and table in high spirits ; good offset to dull reladons ‘We Drama: looks well in gas or electric ligbt. us dinners, ata fami ‘Texas: $25 by the day. $10 an evening. Tei Sper hour. With singing, $20. comicbooks.com