Life, 1899-01-26 · page 19 of 20
Life — January 26, 1899 — page 19: what you’re looking at
What you’re looking at
This is primarily an **advertisement** for Charles Dana Gibson's artwork and Life magazine's print offerings, rather than political satire. **The Content:** The two illustrations shown are Gibson's signature drawings. "When Doctors Disagree" (left) depicts a medical scene—likely satirizing the common Victorian trope of conflicting medical opinions, a frequent subject of period humor. "At a Comedy" (right) shows well-dressed figures at a social gathering, typical of Gibson's portrayal of high-society life. **The Pitch:** Life Publishing Company advertised hand-printed art proofs ($2 each) featuring work by Gibson and other leading artists, marketed as suitable home decorations and gifts. Subscribers could receive free proofs; non-subscribers could get proofs and back issues by paying five dollars. **Historical Context:** Charles Dana Gibson (creator of the "Gibson Girl" ideal) was a major illustrator of the 1890s. This advertisement reflects the era's commercialization of fine art reproduction for middle-class consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IFE publishes proofs of the best work of all its leading artists, including C. D. Gibson, These proofs are hand-printed, on Japan paper, mounted ready for framing. They are attractive and artistic decorations for any house, and are as suitable presents—holiday, wed- ding, birthday, or for any occasion —as one can give. They cost $2.00 apiece, and can be had of all art stores, stationers, or of Lire Pusiisuinc Company, 19 West 3ist Street, New York. Any- one not a subscriber who sends us five dollars will receive one of these proofs free (selection to be made from our catalogue), also Copyright, 1897, by Life Publishing Co. . . — ee WHEN DOCTORS ‘DISAGREE back numbers of Lirr from Sep- i . tember 8th to date (containing the Mr. Pipp Series, by Gibson), the extra Easter and Christmas num- bers of Lire (retailed at 25 cents each), and Lire for one year, from January 1 to December 31, 1899 (52 numbers). This offer is net, and can only be made by Lire Pusuisuinc Company, 19 West gist St., New York City. BECO 0888TSTU888888O8 Handsomely printed catalogue containing one hundred and twenty examples sent on receipt of ten cents. BODO T8O88888H88848 Address LIFE PUBLISHING COMPANY Copyright, 1896, by Life Pubiishing Co, AT A COMEDY. 19 West 31st Street, New York. Regular direct subscribers renewing their subscriptions will be entitled to one of the proofs, free, selection to be made from ¢ back numbers, or from catalogue, which will be mailed on receipt of ten cents. This offer is net.