Life, 1898-12-03 · page 35 of 40
Life — December 3, 1898 — page 35: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward insurance advertisement disguised as editorial content. The Prudential Insurance Company of America is promoting "Partnership Life Insurance" to business owners. The ad uses a facsimile of an actual $400,000 check from Hahne & Co. (a major Newark department store) as proof of the product's legitimacy and appeal. The circular emblem featuring Gibraltar—a symbol of strength and stability—reinforces the company's reliability message. The text explains the practical purpose: business partners can insure each other's lives to create a fund protecting survivors if a partner dies, preventing financial collapse of the firm. This was marketed as "common sense" financial planning for entrepreneurs. The page conflates advertising with journalism—typical of early 20th-century publications where paid ads often appeared editorially formatted to gain credibility.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WHILE THE PRUDENTIAL DEALS WITH MANY INSURANCES OF SMALL AMOUNT, IT INCLUDES ALSO IN ITS BUSINESS LIFE INSURANCES OF THE CREATEST MAONITUDE. Above is a facsimile of check received by The Prudential Insurance Company of America from Messrs. Hahne & Co., of Newark, N. J., to cover the first year’s premium on Partnership Life Insurance taken out by Messrs, Se ig ef THE PRUDENTIAL HAS THE STRENGTH OF | GIBRALTAR W.H. Kellner, A. J., R., and A. Hahne, who control the largest department store in the State of New Jersey. J After considering propositions from a number of the leading life insurance companies, the choice fell upon The Prudential as furnishing the most ad- vantageous contract The Prudential will gladly receive applications for Partnership Life Insur- ance, which consists of the insuring of lives of men joined in business partner- ship. By this means a fund may be created with which to protect the interests of the survivors in event of death of a member of the firm. A common sense form of life insurance for business men to make assurance doubly sure. Write for further information, rates, etc. to 4° THE PRUDENTIAL Insurance Co. of America, Home Office, NEWARK, N. J. JOHN F. DRYDEN, President. comicbooks.com