Life, 1898-09-29 · page 17 of 20
Life — September 29, 1898 — page 17: what you’re looking at
What you’re looking at
This page is primarily **advertising content** rather than satirical cartoons. It contains multiple product advertisements typical of early 20th-century American magazines: 1. **Sozodont toothpaste**: Claims endorsement from actress Sarah Bernhardt as "the only dentifrice of international reputation"—a common advertising tactic using celebrity testimonials. 2. **Caducet candy**: Marketed as a family laxative for children, representing the era when patent medicines and candies with medicinal claims were commonplace and unregulated. 3. **Rae's Olive Oil**: Italian product emphasizing purity and quality. 4. **The Club Cocktails**: Advertises pre-mixed cocktail ingredients, reflecting Prohibition-era or post-Prohibition marketing. The page also announces **Life Publishing Company's back-issue sales** and offers **framed proofs of magazine artwork** for purchase—a direct monetization of their editorial content. The elegant illustration of a fashionable woman represents typical Life magazine aesthetic advertising rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“THE ONLY DENTIFRICE apy GOOD FOR LITTLE FOLKS OF INTERNATIONAL and good for their REPUTATION f ea eel fathers for thelr SARAH BERNHARDT.” d gestion and Headache—— ALL DRUGGISTS ANNOUNCEMENT ! On May 16th we resumed the sale of back numbers of LIFE. The prices are 25 cents eacht for recent Iasues and 50 centa each for those that have been published more than six months at the time the order Is received. i, MaNnHat TAN, Martini, WHISKEY, HOLLAND Gin, Tom Gin, = TH The Best is the Cheapest Vermourn, ANo YorK. Rae's Olive Oil is both the best 1 | ACockrait Must Be and cheapest, quality considered. YP <j Coto To Be Goon; To _ Seave In Pearect Conoition, Pour Over Crackeo Ice, t is free from rancidity and all % | BAG other undesirable qualities, and it is of Superior Ano Strain Orr. \ Quality and Flavor.” . S. RAE & CO., Leghorn, Italy. Established 1836. s cianicceacsintiatsinsintiiiaaaeanadin! werent of S. Rae & Co.'s voi Sth, Proofs of Original Drawings in LIFE. "THESE proofs are hand-printed on Japanese tissue paper. Large double-page Proofs, framed in Gut, EncuisH Oak, or a Wuite frame, including transportation within one hundred miles of New York, $4. Smaller proofs, $2. Proofs without frames, but matted and mounted ready for framing, at half above rates. Send Stamp for LIFE’S Picture Gallery. Proofs same: size as Originals in LIFE. LIFE PUBLISHING COMPANY, 19 West 31st Street, N, Y. City. comicbooks.com.