Life, 1898-08-11 · page 17 of 20
Life — August 11, 1898 — page 17: what you’re looking at
What you’re looking at
This is primarily a **product advertisement page**, not a satirical cartoon page. It contains four unrelated commercial advertisements typical of early 20th-century magazines: 1. **Bausch & Lomb Optical Co.**: Compares their new "revolutionized" compact field glasses against older, bulkier binoculars, claiming superior technology and wider field of view. 2. **Esterbrook Steel Pens**: Lists popular pen models for sale through stationers. 3. **Genuine Farina Cologne**: Advertises German cologne, warning consumers to check for the word "gegenuber" on labels to avoid counterfeits. 4. **Vici Leather Dressing & Columbia Bicycles**: Product endorsements for shoe care and bicycles. The page reflects **consumer culture and brand competition** of the era, emphasizing technological improvement, authenticity verification, and standardization. There is no political satire or social commentary present—it's straightforward commercial marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FIELD AND MARINE GLASSES REVOLUTIONIZED NEW OLD Bausch & Lomb-Zeiss Field Glass Best ordinary binocular field glass Compact, Light, Powerful Bulky, Heavy, Weak Field of view Ordinary binocular glass Field of view Bausch & Lomb-Zeiss Glass The above is a correct comparison of the relative size and size of field of the NEW and OLD glasses of the same power. For sale by all Opticians MANUFACTURERS: BAUSCH & LOMB OPTICAL CO. ROCHESTER, N. Y. Send for Catalogue, Addressing Dept. “N.” THE BEST PENS ARE | PSTERBROOK’S LEADING NUMBERS: 048, 14, 130, 239, 313, Al, 556. PENS IN ALL STYLES, FOR EVERY PURPOSE. POR SALE BY ALL STATIONERS. The Esterbrook Steel PenCo. 26 John St.,N.¥. Works, Camden, N. J. world par excellence. Every bottle bears the . label ‘* Johann Maria Farina, gegenuber dem Julichs-Platz.'’ Imitations may ‘ook identical, Bur cannot bear the word “ cegenuber.”” Schiefelia & Co., Now York, Sole Agents, H. Foerderer, Philadelphia, manu- § facturer of the famous VICI KID | book about buying, wearing and carta; $3 shoes: iaalied free wie radae efor COLUMBIAS | ARE STANDARD FOR CHAIN MACHINES. HARTFORDS