Life, 1898-04-07 · page 17 of 20
Life — April 7, 1898 — page 17: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, not a satirical cartoon page. It contains commercial advertisements typical of late 19th/early 20th-century publications. The ads reflect period products and concerns: - **Boot Jack Plug Tobacco**: Markets chewing tobacco to "gentlemen," offering a promotional aluminum case - **Ely's Cream Balm & Capitol Hair Tonic**: Address common health anxieties—baldness and dandruff—with dubious remedies - **Beeman's Pepsin Gum**: Claims to cure indigestion and seasickness - **Bicycles/Tricycles**: New transportation technology promoted as safe exercise - **Mauser Manufacturing**: Advertises luxury sterling silver goods for weddings and Easter The page demonstrates how early Life capitalized on consumer anxieties about appearance, health, and modernity. The repeated claims of medical efficacy (often unsubstantiated) reflect an era before strict FDA regulations on advertising. No political satire or notable caricatures appear here—it's a commercial venture reflecting Gilded Age consumer culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1d Lecter, nd the LIFE: 000 <> 000 OO 100 ONE eee) BOOT JACK: Professional # men finding it desirable to use chewing tobacco moderately are requested to try this brand. It is a gentleman’s luxury. gav-For the return of 36 silver paper strips from 5 cent cuts of Boot Jack, we will send to any address free of charge a hand- some aluminum pocket case for tobacco. TOBACCO OstTLiest Qsru SECU SS esr ___¢| coment ontca~ en a= brace Onna gore O90.) JOHN FINZER & BROS., Manutacturers Louisville, Ky. No deception practiced. No $100 Reward. ASK YOUR DRUCCIST fora generous {0 CENT TRIAL SIZE. The Captol Hair Tonic is a new and invaluable discovery made by the well-known authority on dis- pases of the scalp, Dr. P. Je Lichhotf, Professor of Dermatology, Elberfeld, Germany, and is highly recommend- ed by him as a most effective spe- cific for cleansing. refreshing and thening the scalp and stimulating the nerves of the head. Captol come pletely eradicates scurf and dandruff in 10 to 14 days, and is a sure prevent- icin. Wochenschrift, 1897. No. 41.) Sole U.S Agents, MULMENS & KROPFF, = - NEW YORK. i] ELy’s CREAM BALM calains no cocaine, mercury nor any other in- drug. It opens and cleanses the Nasal i aillays Pain and Inflammation. Heals wid Protests the Membrane. Restores the Senses of Taste aud Smell, Is quickly absorbed. Gives Kolief at once. £0 eta. at Droggista or by mail; Size 10 cts. at Druggiets or by mail, BROTHERS, 56 Warren Street, New York {ve of baldness. (See Deutsche Med- Manse’ mire-CO SILVERSMITHS. mS NEW YORK. 7” We are sdowing wares 7 Wa finely wrought Sterling 7 Silver and Silver-mounted ext Glass, suitable for Easter Weddings, also Cable Silver of / exceptional design and workman >/ sbip at very reasonable prices «All f} our designs are Artistic, Original and cf unique in their application, and are not to be bad elsemberes We Invite your inspection at our showrooms and factory V4 East Fittecard Street, Rew York = Without Friction zB (@ The most perfect bearings ever put aI into a bicycle, and the only per- fectly cut sprockets yet made, arein pWeveriey Bicycles $ tastaea Bicycle con, Indianapolis, Ind. TRICYCLE, S. afford all the pleasure and | exercise of bicycling with- out the nervous strain and | danger. You cannot fall, | and you stop when you want to. No instruction necessary. Our ’98 Model | weighs only 32 pounds. y..cZAR PERFUMES LATEST NOVELTIES SPECIALLY RECOMMENDED : ROYAL CILLET (carnation) — GRANDE DUCHESSE, FONKIA of JAP L. LEGRAND meeith: -PERFUMERY). 11, Place de la Madeleine, PARI: Ce BEEMAN’S PEPSIN GUM Cures Indigestion and Sea-Sickness. All Others aro Initaticrs, | ESTERBROOKS STEEL PENS, The Best Pens Made. LEADING NUMBERS: 048, Al, 333, 14, 130, 239, 313, 556. OTHER STYLES IN GREAT VARIETY. Ask your Stationer for *‘ESTERBROOK'S" THE ESTERBROOK STEEL PEN Co., Works, Camden, N. J. 26 John Street, NY.