Life, 1897-10-21 · page 17 of 20
Life — October 21, 1897 — page 17: what you’re looking at
What you’re looking at
This is primarily a **advertisements page**, not a political cartoon. It contains multiple product ads typical of the 1890s: **Key advertisements:** - **Armour's Floating White Soap** - emphasizing purity and gentleness on fabrics - **R.H. Russell Publisher** - promoting illustrated books by famous artists (Gibson, Remington, etc.) - **Travel tours** to California, Mexico, Japan, and Australia - **S. Rae & Co. Lucca Oil** - olive oil certified pure by chemical analysis (addressing contemporary food adulteration concerns) - **No. 4711 Eau de Cologne** - a century-old perfume brand - **Shayne Fur Company** - fur merchant with fashion book - **Benedict Bros.** - patent collar buttons in gold and silver - **Corticelli Home Needlework** - embroidery instruction book for 1898 The page reflects **Gilded Age consumer culture**: emphasis on purity/quality (responding to food safety scandals), luxury goods, travel aspirations, and domestic crafts for women. No satire is evident—this appears to be standard Life magazine revenue content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
in dig. rtooes d, ant re the tions yw s may, ke this sat the er, a2 - LIFE: Floating White Soap. Made from the freshest and purest material, A fine soap for fine uses. Will not injure the most delicate fabrics; will not shrink woolens, A Most Attractive Catalogue ! Full-Page Illustrations By GIBSON ; REMINGTON : WENZELL ABBEY : KEMBLE : NICHOLSON And Frontispiece In Color : Sent Free R. H. RUSSELL : PUBLISHER : NEW YORK 9 Cliff Sty New York, Sept. 15th, 1896, We have S.RAE & CO,.’S FINEST SUBLIME LUCCA OIL at retail in the market, and have submitted samples so obtained to careful chemical analysis, We find the oil to be PURE OLIVE OIL tn- adulterated by admixture with any other oil or other substance. It is free from rancidity, and all other undesirable walities, and it is of SUPERIOR QUALITY AND FLA’ ‘OR. H THE 2 oo. LABORATORY, Est. 1836, S. RAB & CO., Leghorn, Italy. 00000: o OOGUD 00000 Va, CAI CAI UII COY CDI DY CA UDI UII UDY UDI LEBNZ , @ EAU DE Strength, Purity». Combined with fragrance emarkable Ppeticacy The most refined Perfume, and today the Standard in all civilized countries. & is the Pioneer of all Colognes now sold in the New World, having been imported for three~ quarters of a century. Be sure that you get the “No. 4711.” “gph a P FOR MAILING TO Leading Fur Merchant IMPORTER ~- EXPORTE! West ForTy-SEconp ST. NEW YORK CITY AND THE FUR BOOK WILL BE SENT YOU FREE cH IME BENEDICT’ &, ee view (Trade Mark) eno view Patent Collar and Cuff Button None genuine except with the name “ EENEDICT” and date of patent stamped upon it! Strong, durable and can be adjusted with perfect 14 K't Gold... 5 and $2.00 each, ro K't Gold... 1.50 and $1.75 each. Rolled Gold and Silver at soc. each. Sent by mail on receipt of above prices. BENEDICT BROS., Jewelers, BROADWAY AND CORTLANDT ST., NEW YORK. Send for Fall Descriptive Circular, For 1898 PRICE 10c. Corticelli Home Needlework Special New Designs, for Tea Cloths, Center. pieces, Doilies and Photograph Frames; including 27 Colored Flower Plutes, reproduced in natural colors, showing just how to embroider all the popular flowers, giving color of silk and direction of the stitches used for each design [A great help: to beginners. All the embroidery.stitebes described and illustrated, @ Also rules for knitting Bicycle and Golf Stockings. The @ Colored Piates alone are worth the price of the book. @ Send ustOcents. Write to-day. comicbooks.com