Life, 1897-03-04 · page 17 of 20
Life — March 4, 1897 — page 17: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It's a collection of early 20th-century product ads using period marketing techniques: **Notable ads:** - **Armour's Beef Extract** uses a Macbeth quote ("Double, double toil and trouble") to position instant soup as modern convenience versus old-fashioned labor—a common "time-saving" pitch of the era. - **White Rose Glycerine Soap** features idealized female figures, appealing to beauty standards and cleanliness anxieties typical of Victorian/Edwardian advertising. - **The Club Cocktails** guarantees quality spirits for home consumption—noteworthy because this predates Prohibition (1920-1933), when such ads were still legal. - Smaller ads hawk typewriter ribbons, shoe inserts, and garters using exaggerated claims ("10,000 Pairs Sold"). The page reflects early advertising's focus on **convenience, beauty, and modernity**, targeting middle-class consumers with disposable income. No political cartoons appear here—it's straightforward commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Double, double toil and trouble; Fire burn and cauldron bubble.” That's the old way of making soup. Put your meat and soup-bones in the “cauldron” and fuss over it for hours. 9, vg fo Extract ot BEEF saves you all that “toil and trouble.” Add boiling water to the Extract and you instantly, a really palatable Bouillon or Clear Beef Soup. No trouble or mystery about it. Anyone can do it. Armour & Company, Chicago. as the finest, most delicately perfumed and purest Toilet Soap manufactured. Always ask for and insist upon having White Rose Transparent ATL L y Glycerine Soap. fragrance’ MULHENS & KROPFF, NEW YORK, U. S. AGENTS HE CLUB= =. “ COCKTAILS MANHATTAN, MARTINI, WHISKEY, HOLLAND GIN, TOMGIN, VERMOUTH and YORK. ‘We guarantee these Cocktails to be made of absolutely poreand well matured liquors and the mixing equal to the best cocktails served over any barin the world. Belng } compounded in accurate proportions, they will always be found of uniform quality. {Connoisseurs agree that of two cocktails }_ made of the same material and propor- My sions the one which 1s agod must be the Y peter, : 5 ‘Try our YORK Cocktall made without Py any sweetening—dry and delicious. For Sale on the Dining and Baffet Cars of the principal railroads of the U. 8. AVOID IMITATIONS. For Salo by all Draggists and Dealers, Ss 8 G. F, HEUBLEIN & BRO,, Sole Props., 39 Broadway, N. Y., Hartford, Conn. 20 Piccadilly, W. London, Eng. CHOCOLATE. SHOW TO) Take three des. Bi USE ha Er wera Hl water of milk., Stir briskly beslote ls reddy toverve Pet Sap in 11. aud 10. tins BS Stephen P. Whitman & Sea, Phitadetobla VAETHER You WIELD RA PEN _OR_ RUN ATYPEWRITER vou Need a First-class RAS’ » The hest Is none too good for you, and ke the best. Ask your dealer for the “Challenge.” or send $3 for one, postpaid. Circular on application. E, L. SIBLEY, Bennington, Vt., U.S.A. ARE YOU SHORT? 10,000 Pairs Sold. r can be adjusted to from one-quarter to one inch, | graceful, Walking is ef pair, All shoe stores, or send to E. & B. Bldg., Rochester, N. ¥. Bive size of shoe.) Webs. Finest Nickel Trimmings. et gpl GsttionBut TON — CLASP — Lies flat totheleg. cannot Unfasten Re Accidentally. SOLO “(WHERE la Sample pair D BX SilkSo% P.0.B0x bos GEORGEFROST@, Boston, Mass. comicbooks.com