Life, 1897-01-14 · page 20 of 20
Life — January 14, 1897 — page 20: what you’re looking at
What you’re looking at
This is primarily an **advertising page** rather than editorial content. The main advertisements are: **Vin Mariani** - A French wine marketed as a health tonic "for body and brain," endorsed by actress Ada Rehan. This reflects late-Victorian patent medicine culture, when wine and alcohol-based tonics were widely promoted as medicinal cure-alls. **Golden Sceptre** - A competing paper smoker product. **Pears' Soap** - Positioned as superior to substitute brands, appealing to aspirational consumers. **H.B. Kirk & Co.** - A liquor company advertising rye whiskey. **Life's Comedy Quarterly** - The magazine's own publication promoting romantic and domestic comedy drawings for 1896-1897. The page reveals period commercial culture: unregulated health claims, celebrity endorsements for dubious products, and genteel advertising aimed at middle-class readers. No political satire is present—this is straightforward commercial promotion typical of 1890s magazine revenue models.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
January 14, of Be sure you get Pears. MARIANI WINE—THE IDEAL FRENCH TONIC—FOR BODY AND BRAIN. . “VIN MARIANI IS CERTAINLY UNEXCELLED AS THE MOST jEFFECTIVE, AT THE SAME TIME PLEASANT, TONIC.” ATRIAL WILL CONVINCE THAT ADA REHAN. ( Golden Sceptre Write to MARIANI & CO. for Descriptive Book, 75 PORTRAITS. 1S PERFECTION Panis-41Bd Hausmann, 62 WIGUST. — Indorsements and Autographs of Celebrities. Loxbos » 239 Oxford St We will send on receipt of 10c. a sample to any address. Prices Aina EY of GOLDEN SCEPTRE, ~ Een so hbin Ourselves. BJ Postage paid. Catalogue free SURBRUG °° "sree NEW YORK CITY THE LEADER Among soaps for softening and besutitrice the and rendering it clear and transparent ts Pe There is nothing equal to it. Establishe mpl sears, 2International Awards. Allaorts Ecitit—eepecially druggists; all sortsof people ‘There are soaps offered as substitutes whick @angerous—be sure you get H. B. KIRK & CO., Fatablished 1853, 67 and 69 Fulton Street; also, Broadway and 27th St., N.Y. 51.00 A YEAR A YEAR THE HANDSOMEST PERIODICAL IN THE WORLD LIFE’ S COMEDY JARTERLY BELLES AND BEAUX, to be ready February 4st. Supjecrs, «896 Supjects, 1897 THE AMERICAN GIRL BELLES AND BEAUX SWEETHEARTS AND LOVERS OUT OF DOORS THE AMERICAN FAMILY IN CUPID'S REALM OUR BACHELORS FADS AND FANCIES Thirty-two pages of Artistic Drawings on heavy paper IMPORTANT: The eight issues of Lite’s Comepy for 1806 and 1897, will be sent to any address on receipt of $1.50. Sample copies, 10 cents each. adress TTFE PUBLISHING COMPANY, 19 West 31st Street, New York City. $1.00 A YEAR RICHRMD K. FOX PRESS, MEW YORK.