Life, 1897-01-14 · page 17 of 20
Life — January 14, 1897 — page 17: what you’re looking at
What you’re looking at
This is primarily an **advertising page** with one cartoon. The ads promote consumer goods typical of the early 20th century: beef extract, chocolate, chewing gum, soap, and tires. The single cartoon, titled "Steady, There!", depicts a **comedic misunderstanding about a boarding house wake-up call**. A new lodger with a "retiring allowance" (likely a pensioner or someone of modest means) requests that the landlady's maid not actually *call* him at eight o'clock, but merely *mention* the time—quietly, in case he's asleep. The humor derives from his absurd, contradictory request: he wants notification without being disturbed, suggesting either excessive sensitivity to noise or gentle mockery of fastidious elderly lodgers. The cartoon satirizes the social pretensions and delicate sensibilities of lower-middle-class boarding house residents.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
That Delicious Flavor which you relish so much in Soups served in the best Cafés, can b 9 pe secured at home, by using Extract ot BEEF cives to Soups a zext and . or hed Heel Soup with Arm y eater and A pinch of salt. “Nothing simpler. Sen for uur book of "Culinary Wr Armour & Company, Chicago. in nother way. Anyone can make delicious Bouillon That people who have $ tried different choco. lates prefer WHITMAN'S Instantaneous Chocolate toallothers. Itis distinct. 3 ively deliclous—distinct- ¢ vely pu; STEADY, THERE! Landlady: THEN YOU WOULD LIKE TO BE CALLED AT EIGHT, SIR? New Lodger (with retiring allowance): WELL, no; NOT EXACTLY called, DON'T YoU KNOW. BUT THE GIRL MIGHT MENTION THE TIME THEN, QUIETLY Svery QUIETLY, IN CASE I SHOULD BE ASLEEP.— From Fun. ’ THE ORIGINAL : Pepsin Gum CAUTION,—Seo that the name Beeman ts on cach cols The Perfec’:on of Bend bc. foreample package, Beeman Chemical Co, 123 Lake St. Clevelacd, 0. . at Pepsin Gnewing Gum. UPHELD BY BEAUTIFUL WOME} EVERYWHERE S8.tte Snctiamedt Sd purest Tollet Soap manalactared, Always ask for and insist upon having**No,4711"" , ROSE GLYCERINE SOAP. os spareat as Cryotat, Mizieys & Krorvr.NewYork.U.8.Acents (7m nas INSIST ON | Sp TARITORD TIRES THE HARTTORD 121 BEER WORKS (0. HARTFORD.CONN. =| BRANCHES. NEW YORK (HICAGO BOSTON PRILDELPHLA MINNEAPCUS TORONTO comicbooks.com